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Persuasive Writing Ft. Forbes Contributors: Renee Sylvestre-Williams & Matthew Rolnick

Persuasive Writing Ft. Forbes Contributors: Renee Sylvestre-Williams & Matthew Rolnick
Persuasive Writing Ft. Forbes Contributors: Renee Sylvestre-Williams & Matthew Rolnick

After several months of production, and collaboration, YouAccel announces the release of its highly anticipated Persuasive Writing Course. The course offers a comprehensive guide to self-discovery as an aspiring writer and charting a path to success in this exciting industry. It includes a plethora of modules and comprehensive video lessons intended to craft novice writers, copywriters, and bloggers, into professional wordsmiths. As the title suggests, the course focuses primarily on the art of persuasive writing. That is, writing with a purpose or intent. One of the most prevalent forms of persuasive writing is found in copywriting. Copywriting is best defined as the usage of written text for the purpose of marketing, sales, or advertising. Well written sales copy, will ultimately persuade a person or group of people to take a particular action.

The course starts with a theoretical overview of the characteristics of an exceptional writer, including identifying core strengths and weaknesses. From there it dives into a practical guide to persuasive writing using a number of industry standard copywriting formulas. The modules are authored by self-published author, and freelance writer – Lissette Maduro.

Lissette has an extensive background in writing in the health and wellness space, inspired by her experience working as a family physician and medical advisor. She has also made contributions to the Tech and travel writing arena as she enjoys learning about new developments and is an avid traveler. Lissette holds a Doctor of Medicine Degree from the American University of Integrative Sciences. She also has a B.S. in Medical Technology from Oakwood University.

Another great feature of this course is that you have an opportunity to gain exclusive insights directly from two Forbes contributors, who participated with YouAccel in a comprehensive Q&A session on content writing and strategy.

Q&A with renee sylvestre-williams

The first session is with Renee Sylvestre-Williams of -30- Communications. Renee is one of the most prolific content strategists in the corporate world, whose client list includes some of the most distinguished brands in North America. This includes Deloitte, American Express, CIBC, Ceridian, Investors’ Group, and MD Financial.

Equally as impressive as her client list, is her aptitude for steering content direction for multinational media conglomerates like Corus Entertainment, and TC Transcontinental. In her role as managing editor, Renee has provided leadership and strategic direction for major television networks and online publications like, Food Network, HGTV, ELLE Canada, Style At Home, and Canadian Living.

Her list of achievements are seemingly endless. Furthermore, Renee has also been a key contributor for mainstream news publications like Forbes, CBC, The Globe & Mail, Canadian Business, TVO, The Toronto Star, The Toronto Sun, Global News, and Digital Trends.

As a results-driven strategist, Renee has accumulated over 15 years of experience in the realm of digital marketing and content strategy. Her key areas of specialization include strategy and content development for finance brands, targeted towards Gen Y, and millennials.

Q&A with matthew rolnick

Since a course on persuasive writing wouldn’t be complete without the expertise of a seasoned business and sales copywriter, the second Q&A is conducted with Matthew Rolnick. Matthew is a Forbes council member, and contributing writer at Forbes. He is also the VP of sales at Yaymaker, and a former Divisional Sales Manager at Groupon.

Matthew loves writing business articles on Linkedin and continues to be published in Forbes where he shares insights on expert panels. His insights on copywriting provide tremendous value to aspiring business writers and journalists looking for guidance or mentorship.

For enrollment and other relevant information, refer to the links below:

For more information, contact:

YouAccel Public Relations