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Created: 6 months ago
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When it comes to McCann’s Mariam Asmar, the question isn’t whether marketers have the data they have to be successful. Instead, she wants to position herself in a way that allows her to ask: “what’s the insight? What’s the behavior? What’s the takeaway from that?” Alongside Huawei’s Thomas Curwen, L’Oreal’s Jane Fieldsend and moderator John Tyrell of NetBase, Asmar was thoughtful about the reasoning behind carefully distilling the volume of data that marketers have access to [...]