Once you have developed your website, you will need a way to communicate with your customers through email.
Most professional businesses have a customized email address. For example firstname.lastname@example.org.
In order to do this, some companies opt to create a mail service on their web server, or a separate server all together.
This requires expert knowledge of mail server configuration, and has many security risks if not done properly.
Setting up mail servers is very complex, especially if you need to setup many users and accounts.
For this reason, it is a much better idea to use an external mail service provider. One such service is provided by Google, known as Google Apps for Work.
For a fee of $5 per month, Google Apps provides a customized business email address with 30GB of online storage.
A full listing of the other features you get with Google Apps can be found at the link below.
The service comes with many additional features as well.
For $10 a month, Google Apps offers unlimited storage and even more advanced functions than the basic package.
Google Apps for Work is very popular for this purpose and a great option, especially if you are already accustomed to the Gmail interface.
One of the best features is that the email service allows for unlimited aliases.
An email alias is an alternate address that points to a user's existing business mail account
If emails are sent to any of these aliases, they end up in the same mail box as the users main email account..