Social publisher LadBible has seen a 160% display ad revenue hike over the last six months, stemming from a smarter formula for monetizing its social audience.
The seven-year-old publisher which caters for 18- to 34 year-olds, relies on social platforms for referral traffic, with 90% of all its traffic coming from platforms, predominantly Facebook, and via mobile devices.
That model makes audience monetization tough. Readers that click through to any publisher’s article page from a social plat [...]
5 months ago
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