Tutorial: Conversion 101 And Why It Matters | YouAccel

Course Content
Course Summary
Section 1: Introduction
Course Objectives - 02:23
How To Get The Most Out Of This Program - 03:22
The Connection Between Psychology And Marketing - 05:22
Top 3 Mindsets That Will Help You Succeed - 08:19
Section 2: The Psychology Of Digital Information Product Creation
Why Do Businesses Need Info Products? - 06:38
The Name Of Your Program - 08:18
Quality Content - Your Competitive Advantage - 04:37
The APE Model Revealed - Teach For Behavioral Change - 05:39
Communication Mastery - 4 Learning Styles - 07:26
Increase The Value Of Your Ideas Instantly By A Factor Of 10 - 07:32
General Recap - The Psychology Of Digital Information Product Creation - 05:34
Action Steps - The Psychology Of Digital Information Product Creation - 01:51
Section 3: The Psychology Of Pricing
Pricing Overview - How To Price Correctly - 06:07
How To Make A $500 Product Look Like A Real Bargain - 07:44
How To Make A $500 Product Look Like A Real Bargain - Part 2 - 04:18
Top Pricing Tactics - Part 1 - 05:14
Top Pricing Tactics - Part 2 - 09:04
Top Pricing Tactics - Part 3 - 04:40
General Recap - The Psychology Of Pricing - 05:32
Action Steps - The Psychology Of Pricing - 02:54
Section 4: The Pschyology Of Conversion
Conversion 101 And Why It Matters - 08:41
Three Brains, One Decision Maker - 07:50
Customer Behavior - Pain & Pleasure - 10:04
The Power Of Anticipation (Launch Secret) - 05:53
The Urgency Principle - 06:32
Decision Fatigue - Stop Decreasing Your Conversions - 07:14
Not All Bonuses Are Created Equal - 08:01
Social Proof - "This must be the right thing to do..." - 07:11
Attack The EMOTIONS Of Your Prospects - 08:35
Your Guarantee - 06:47
General Recap - The Psychology Of Conversion - 08:30
Action Steps - The Psychology Of Conversion - 01:53
Section 5: The Psychology Of Your Marketing Funnel
What Is A Marketing Funnel? Hint: Your Sales Engine - 09:32
Who Are You Serving ? (The #1 Question To Ask!) - 08:22
Who Are You Serving ? (Demographics & Psychographics) - 06:43
What Is A High-Converting Squeeze Page (6 Elements)? - 11:43
High-Converting Squeeze Page (From $0 To Over $1,000,000 in 24 Months) - 07:41
High-Converting Squeeze Page (Your First 1K) - 04:54
Lead Magnets - Don't Create Any Lead Magnets Before You Watch This! - 07:52
The Tools For Creating Your Lead Magnet [Downloadable File] - 00:00
Marketing Funnel #1 (Use For Selling Products Under $100) - 07:24
Marketing Funnel #2 (Use For Selling Products From $397 to $2997) - 11:04
Email #1 - Email #14 [Downloadable Files] - 00:00
Example Value-Based Video #1 - 26:41
Example Value-Based Video #2 - 22:22
Example Value-Based Video #3 - 23:58
Marketing Automation - The Email Service Provider I Use And Why - 04:30
The First Email Of Your Sequence - 05:11
What Should You Write In These Value-Based Emails? - 05:58
The Secret Formula Behind Videos That Sell (12 Steps) - 09:08
Copywriting Framework For High-End Products - 00:00
Example Sales Video #1 (Main Offer) | (Educational Purpose Only) - 33:22
Example Sales Video #2 (Low-Dollar Offer) | (Educational Purpose Only) - 10:19
FAQ - Objection Killing Device - 05:44
Quality Assurance: The Importance Of Testing (Don't Skip)! [Downloadable File] - 00:00
General Recap - The Psychology Of Your Marketing Funnel - 08:48
Action Steps - The Psychology Of Your Marketing Funnel - 01:47
Section 6: The Psychology of Great Customer Service
Great Customer Service - Your Winning Strategy - 08:13
Speed Matters (1046 Customers Surveyed - Top 2 Key Findings) - 07:18
What Your Competitor Doesn't Do (But You Will)! - 04:18
Implement An Onboarding Sequence - 05:15
Steal My Onboarding Sequence [Downloadable File] - 00:00
Effective Listening - 04:25
General Recap - The Psychology Of Great Customer Service - 04:11
Take Action - The Psychology Of Great Customer Service - 01:57
Section 7: Marketing Psychology Webinar Highlights - Funnels, Offers, & Traffic
How Do We Choose A Marketing Funnel? - 01:43
Introducing "The Same Day" Funnel Plus The Top 3 Elements Of Effective OTOs - 03:36
Introducing "The Recurring Revenue Funnel" - 03:13
Introducing "The High-Ticket Funnel" - 04:53
My Favorite Copywriting Definition Plus One SIMPLE Rule - 02:41
The Value Hammer Technique - The Secret To Irresistible Offers - 06:54
The Value Hammer Technique - 3 Examples - 05:08
The #1 Free Traffic Source For Getting High-Paying Clients (DON'T SKIP!) - 08:08
Section 8: It's Time to Build Some High-Performance Funnels!
Introduction To The Section And What To Expect - 12:24
How To Build A Two-Step Funnel And Connect Your Email Service Provider - 17:02
How To Integrate Mailchimp To ThriveThemes Via API (Merketers Friendly) - 08:03
How To Optimize & Test Your Funnel Pages For Mobile Responsiveness - 08:02

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Conversion 101 And Why It Matters

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