Tutorial: The Endowment Effect - Theory & Examples | YouAccel

Course Content
Course Summary
Course Files
Section 1: Introduction to Marketing Psychology
Marketing Psychology Intro - 5 Extremely Powerful Principles For You To Use - 06:50
Section 2: The Decoy Effect
The Decoy Effect - Theory & Examples - 07:49
The Decoy Effect - Marketing Implications - 04:08
The Decoy Effect - Take Action [Downloadable File] - 00:00
Section 3: The Rule of Reciprocity
The Rule Of Reciprocity - Theory & Examples - 03:57
The Rule Of Reciprocity - Marketing Implications - 03:52
The Rule Of Reciprocity - Take Action [Downloadable File] - 00:00
Section 4: The Endowment Effect
The Endowment Effect - Theory & Examples - 03:13
The Endowment Effect - Marketing Implications - 04:08
The Endowment Effect - Take Action [Downloadable File] - 00:00
Section 5: The Framing Effect
The Framing Effect - Theory & Examples - 04:10
The Framing Effect - Marketing Implications - 03:18
The Framing Effect - Take Action [Downloadable File] - 00:00
Section 6: Social Proof
Social Proof - Theory & Examples - 03:57
Social Proof - Marketing Implications - 06:07
Social Proof - Take Action [Downloadable File] - 00:00
Section 7: Bonus Section
Three Types Of Appeals When Crafting A Promotional Message [Downloadable File] - 00:00
Marketing Dictionary [Downloadable File] - 00:00
Recommended Copywriting & Marketing Books [Downloadable File] - 00:00

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Marketing Psychology: Influence Customers to Buy

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The Endowment Effect - Theory & Examples

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