Tutorial: Course Overview

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Course Content
Course Summary
Course Files
Section 1: Introduction
Course Overview - 01:50
A Brief History Of Marketing - 05:48
Four Marketing Definitions You Should Know - 03:33
The Mindset Of A Genuine Marketer - 10 Mentalities - 04:40
Big Names In Marketing - 04:23
Two Marketing Problems To Be Aware Of - 06:14
First or Better? Any Thoughts? - 06:07
The Importance Of Social Proof - 01:28
Free Marketing Tools [Downloadable File] - 00:00
Internet Marketing Dictionairy [Downloadable File] - 00:00
Section 2: Product
What Is A Product? - 03:14
Product Levels And Customer Value - 02:38
Product Life-Cycle - 03:28
The Most Famous Marketing Concept Explained - Positioning - 03:15
How To Design A Powerful Name! - 05:11
Information Products - Leverage - 04:16
Take Action! Design Three Powerful Names [Downloadable File] - 00:00
Section 3: Customer
Customer Behavior - 04:13
Needs, Wants and Demands - 02:34
Motivation Theories - 04:20
Market Segmentation And Target Groups - 03:36
Customer Satisfaction - 03:58
Take Action! Create An Imaginary Customer [Downloadable File] - 00:00
Section 4: Price
Price And Costs (There is a difference) - 04:08
Market Structure And Pricing - 03:28
Pricing Strategies - 04:28
Freemium Business Model - 04:29
Take Action! Choose A Price/Pricing Strategy [Downloadable File] - 00:00
Section 5: Communication
Promotion / Communication Mix - 02:53
Communication Process - 04:23
Buyer Readiness - 03:26
Crafting Your Promotional Message! - 05:19
David Ogilvy Template - The Ultimate Marketing Copy That Sells [Downloadable File] - 00:00
Take Action! Create Your Marketing Message Professionally. [Downloadable File] - 00:00
Section 6: Place
Distribution Channels - Online Point Of View Included - 04:49
Marketing Intermediaries - 400 Million Dollar Man? - 05:46
Take Action! Put Your Promotional Message In Front Of People's eyes [Downloadable File] - 00:00
Section 7: Take Massive Action!
The Three Big Steps To Your Success! [Downloadable File] - 00:00

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Marketing Fundamentals - 5 Pillars of Success

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Course Overview

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