Tutorial: Explainer

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Course Content
Course Summary
Course Files
Section 1: Social Media Marketing - Understanding Social Media Marketing
Explainer - 01:49
Mastering Social Media Marketing - 09:49
Introduction To The Social Media Marketing Masterclass - 00:45
Free Social Media Marketing Group - 00:00
Introduction To The Social Media Marketing Section - 00:50
The Social Media Marketing Monster - 02:32
Free Vs Paid Traffic - 03:29
What Is Marketing? - 09:40
What Is Media? - 03:50
What Is Social? - 06:41
Local Vs International - 03:03
Activities To Complete - 01:15
Section 2: Social Media Marketing - Marketing as a Business Priority
Introduction To Marketing As A Business Priority - 00:47
The Marketing Company - 04:02
Feast And Famine - 02:35
Continuous Marketing - 04:02
The 80/20 Principle - 03:54
Sales And Marketing - 04:52
Activities To Complete - 01:08
Section 3: Social Media Marketing - The Buyer Journey
Introduction To Understanding The Buyer Journey - 00:40
Meet Bob - 13:38
The Seven Steps To Marriage - 05:28
The Buyer Journey AIDA - 03:25
Attention Content - 01:56
Interest Content - 06:41
Desire Content - 03:32
Action Content - 04:05
Activities To Complete - 01:21
Section 4: Bob's World View
Introduction To Bob's World View - 00:41
Understanding World Views - 05:29
Understanding Bob - 02:59
Confirming A World View - 06:25
The Family Kettle - Bob's World View - 13:20
Bob's World View - Activities To Complete - 01:01
Section 5: Social Media Marketing - SSM & SEO
Introduction To Social Media Marketing & SEO - 00:43
The Truth About Social Signals - 03:47
The Problem With New Websites - 06:40
The Snowball Effect - 04:01
The Great Deception - 03:17
Your Website As Your Data Center - 08:12
Activities To Complete - 01:08
Section 6: Social Media Marketing - SSM Platforms
Introduction To Social Media Marketing Platforms - 00:49
Finding Bob - 02:18
What Platform Should I Use? - 02:51
Business Or Personal Branding? - 07:35
Social Media Branding Tips - 03:04
Creating Your Social Media Marketing Biography - 03:56
House Keeping - 03:27
Activities To Complete - 01:05
Section 7: Social Media Marketing - Posting on Social Media Platforms
Introduction To Posting On Social Media Platforms - 00:27
The Golden Rules - 02:31
Curation Vs Creation Of Content - 03:59
What Types Of Content Should I Create? - 04:18
Written Content - 01:22
Photography Content - 04:51
Infographics Content - 03:27
Podcast Content - 03:09
Video Content - 04:59
Automation Best Practices - 02:30
Activities To Complete - 01:00
Section 8: Social Media Posting Ideas
Introduction To Social Media Posting Ideas - 00:38
Where Do I Get Posting Ideas From? - 01:56
Stupid Questions - 03:37
Conversations - 02:48
Stories - The Power Of Narrative - 05:51
Industry News - 02:44
Content Capture Systems - 02:35
Respecting Your Audience - 02:58
Activities To Complete - 00:48
Section 9: Creating a Social Media Marketing Post
Introduction To Creating A Social Media Marketing Post - 00:37
Take Them To The Movies - 02:02
Headlines - 03:17
Body Text - 05:11
Using Images - 05:52
Video Posts - 07:00
Quizzes And Polls - 01:18
Links - 02:00
Hashtags - 02:33
Activities To Complete - 00:55
Section 10: Community Based Marketing
Introduction To Community Based Marketing - 00:39
The Best Kept Secret - 02:46
Choosing A Niche For Your Community - 03:44
Choosing A Platform For Your Community - 02:43
Gate Keepers - 02:34
Community Rules - 03:25
Shared Ownership - 03:41
Visiting Other Communities - 02:41
Activities To Complete - 00:47
Section 11: Building a Social Media & Content Marketing Plan
Introduction To Building A Social Media Marketing Plan - 00:35
Why You Need A Plan - 02:00
Your Social Media Schedule - 02:51
Your Content Calendar - 04:07
Setting Realistic Time Frames - 02:34
Responsibilities And Roles - 02:50
SMART Goals For Your Marketing - 07:34
Section 12: Social Media Marketing - Case Studies
Introduction To Social Media Case Studies - 00:29
Social Media Marketing Mistakes - Part 1 - 07:04
Social Media Marketing Mistakes - Part 2 - 04:18
Twitter Case Studies - 05:37
Facebook Case Studies - 05:05
LinkedIn Case Studies - 05:05
YouTube Case Studies - 05:17
Instagram Case Studies - 04:09
Pinterest Case Studies - 04:20
Social Media Case Studies - Activities To Complete - 00:29
Section 13: Creating Social Media Images
Introduction To Creating Social Media Images With Adobe Spark - 00:57
Adobe Spark - Tools Explained - 05:19
Example Of An Adobe Spark Image Created On Desktop - 03:56
Example Of An Adobe Spark Image Created On Mobile - 04:03
Activities To Complete - Adobe Spark - 00:37
Section 14: Profile Image - Creating Your Social Media Profile Image
Introduction To Social Media Profile Image Creation - 00:27
Equipment Needed - 06:36
Understanding Your Camera - 05:29
Section 15: Profile Image - Lighting & Posing Your Subject
Offset Lighting Set Up For Portraits - 07:42
Front Lit Lighting For Portraits - 06:36
Setting The Exposure - 04:04
Posing The Face - 10:25
Section 16: Profile Image - Editing Your Image with Snapseed on an iPhone or Smartphone
Editing A Male Portrait - 06:19
Finishing Your Male Portrait - 06:19
Editing A Female Portrait - 11:19
Section 17: Blogging - Copywriting for Blogs & Articles
Introduction To Blogging & Copywriting - 00:24
Identifying Your Niche Audience - 06:44
Finding Your Style As A Writer - 10:13
Preparation - Tracking Ideas For Your Blogs And Articles - 09:35
Page Setup And Formatting - 05:31
Links And Actions - 08:27
Additional Content On The Page - 05:07
Section 18: Blogging - Writing Your Copy
AIDA Copywriting - 01:28
AIDA - The Attention Phase - 05:48
AIDA - The Interest Phase - 01:15
AIDA - The Desire Phase - 04:37
AIDA - The Action Phase - 06:52
Additional Thoughts For Your Blogging And Article Writing - 03:29
Section 19: Email Marketing - Building Your Email List
Introduction To Email Marketing - 00:30
Email Marketing - Grasping The Concept - 08:10
Email Marketing Software - Choosing Your Provider - 05:45
Building Your Email Marketing List - 06:15
Different Ways To Get An Email Sign Up - 08:04
Asking For The Email - 04:38
The Magic Of PDFs - 09:01
Section 20: Email Marketing - Using Your Email List
An Email List Is For Selling Stuff Right? - 08:19
Email Marketing Styles - 06:16
Section 21: Email Marketing - Email Copywriting
Email Writing Styles - 08:14
Email Copywriting Using AIDA - 07:38
Email Spam Traps And Pitfalls - 10:31
Section 22: Email Marketing - Email Analytics - Automations - Maintenance
Email Analytics - What To Measure - 10:26
Email Automation - Understanding Its Usage - 03:46
Using Surveys - 13:20
Section 23: Local SEO, SEO - A Guide to Ranking Your Local Business in Google Local Search
Introduction To Local SEO Training Section - 01:21
Google Search - Understanding How Google Search Works - 03:25
Section 24: Local SEO, SEO - Google Search & Your Position in Local Search
Local SEO Ranking Factors - 06:28
Your Local Ranking Factors - How They Impact Local Search Results - 01:32
Your Analytics Spreadsheet - 02:27
Domain Authority And Page Authority - 03:27
Trust Flow - 02:45
Check Your Local SEO Ranking Scores - 02:53
Google Local Search - 13:15
Section 25: Local SEO, SEO - Google My Business - A Strong Local SEO Factor
Google My Business - 10:33
Cleaning Up Old Google Listings - 05:28
Creating A Google Review Strategy - 08:03
Google My Business - Support Community - 10:33
Section 26: Local SEO, SEO - Building Up Reviews - Including Google Local Reviews
Citations - An Introduction - Setting Up A NAP Page - 03:57
Managing Your Citations - 12:49
Section 27: Local SEO, SEO - Backlinks - Understand How they Improve SEO
Back Linking - An Introduction - 02:46
Checking The Quality Of Your Back Links - 03:37
Building Back Links - 06:54
Social Media Business Pages As Back Links - 02:04
Section 28: Local SEO, SEO - On Site SEO - Improving Your Sites SEO
Content Marketing As Part Of Your SEO - 03:07
Creating Your Content - 11:07
Section 29: Local SEO, SEO - Keyword Optimization for Powerful SEO
Understanding Keywords - 03:34
Keyword Strategies - How To Use Keywords Effectively - 06:46
Inserting Your Keywords On Your Website - 08:55
Section 30: Local SEO, SEO - Local Business Online Marketing
Marketing A Local Business - 01:54
AIDA Marketing - An Overview - 05:12
Adwords - An Introduction - 04:16
Google Profiles For Google Personal Accounts - 02:59
Setting Up A Local SEO Marketing Consultancy - 10:55
Section 31: YouTube Marketing - YouTube Channel Setup and SEO
Building Your YouTube Landing Page - 01:04
YouTube SEO - The Importance Of Titles - 00:25
YouTube SEO - The Importance Of Your Descriptions - 02:32
YouTube SEO - The Importance Of Tags - 04:09
YouTube End Screen Annotations - 04:44
YouTube Analytics - 01:35
Publishing And Sharing Your Videos - 04:23
Section 32: YouTube Marketing - YouTube Video Launch Strategy
The Real Secret To A Successful YouTube Video Launch - 01:28
Eyes On The Prize... - 06:24
Section 33: Audio Production - Mastering Audio Production for Video & Podcasting
Introduction To Audio And Video Production - 00:45
Introduction To Mastering Audio Production - 00:59
Technical Challenges You Will Face - 05:36
Choosing Your Microphone - 06:12
Positioning Your Microphone - 03:16
Reducing Echo - 03:45
Reducing Background Noise - 04:29
The Perfect Studio - 03:35
Additional Equipment - 03:45
Section 34: Video Production - Mastering Video Lighting & Subject Composition
Introduction To Mastering Video Lighting - 01:07
Camera Choices - 10:15
Lighting Choices - 05:26
Composition And Presentation - 05:27
Webcam And Smartphone Setup - 01:56
3 Light Setup For DSLR And Camcorder - 03:23
5 Light Setup For DSLR And Camcorder - 03:24
Teleprompter And Reference Monitor - 04:48
Setting An Exposure - 02:53
Section 35: Video Production - Green Screen Video Production
Introduction To Green Screen Video Production - 00:48
Chroma Keying - 04:41
Lighting A Backdrop - 05:56
XSplit Broadcaster - An Introduction - 02:41
XSplit Settings - 05:20
Building A Presentation - 03:56
Screen Capture - 02:33
Section 36: Video Production - On Camera Presence - Getting Comfortable On Camera
Introduction To On Camera Presence - 01:35
Why You Need A Studio - 03:45
Communicating With Warmth - 03:01
Talking To Bob - 03:52
Find Your Natural Self - 04:10
Practice Makes Perfect - 03:09
Take 2 - 03:57
Additional Tips - 03:57
Section 37: Video Production - Writing a Promotional Script for Your Video
Introduction To Writing A Promotional Script For Your Video - 00:55
Meet Bob - 02:31
AIDA Psychology - 01:07
Attention - 01:50
Interest - 02:51
Desire - 03:31
Action - 03:01
Section 38: Video Production - Video-Audio Editing with Adobe Premiere Pro & Audition
Introduction To Editing With Adobe Premiere Pro And Adobe Audition - 00:58
Setting Up Your Folder Structure - 05:50
Colour Grading Your Video - 10:38
Audio Correction Techniques - 18:02
Cutting Options - Video Editing - 10:15
Breath And Click Removal - 05:06
Advanced Audio Cleaning - 03:01
Adding Music To Your Video - 05:21
Exporting Your Video - 02:48
Section 39: Introduction to Vlogging
Introduction to Vlogging - 00:23
What Is Vlogging - 07:46
Vlogging Equipment - Budget Or 4k? - 01:06
Vlogging Equipment - Budget Recommendations - 03:30
Vlogging Equipment - Choosing Your 4k Camera - 03:44
Vlogging Equipment - Choosing Your Microphones - 08:37
Vlogging Equipment - Tripods And Accessories - 05:13
Filming Techniques - 06:25
Editing A Vlog - 06:28
Activities For The Vlogging Section - 00:43
Section 40: Understanding Instagram
Introduction To Instagram Marketing - 00:23
Understanding Instagram - 04:48
Growing Your Audience - 06:43
Hashtagging Tools - 06:33
Better Pictures With Your Phone - Controlling The Exposure - 03:43
Basic Composition - The Rule Of Thirds - 03:26
Understanding Light - 07:29
Controlling Your Background - 05:43
Editing Your Images With Snapseed - 09:58
Understanding Instagram - Activities To Complete - 00:36
Section 41: Quora Marketing
Introduction To Quora Marketing - 00:23
What Is Quora? - 04:33
Setting Up Your Quora Profile - 06:27
Finding Quora Questions To Answer - 09:26
Writing A Quora Answer - 08:47
Quora Growth Tips - 03:38
Quora Activities To Complete - 00:35
Section 42: Pinterest Marketing
Introduction To Pinterest Marketing - 00:26
What Is Pinterest? - 06:59
Setting Up Your Pinterest Business Profile - 06:42
Creating A Board On Pinterest - 03:29
Creating Pins On Pinterest - 07:26
Understanding Rich Pins And Buyable Pins - 04:07
Pinterest Growth Tips - 04:12
Pinterest Board Strategy Examples - 04:46
Pinterest Tools - 01:21
Pinterest Activities To Complete - 00:36
Section 43: Introduction to Podcasting
Introduction To Podcasting - 00:24
What Is Podcasting? - 03:57
Getting Started With Podcasting - 04:16
Podcasting Equipment - 08:36
Designing Your Podcast - 08:07
Podcast Recording Tips - 11:26
Finding Guests For Your Show - 06:46
Editing Your Podcast With Adobe Audition - 02:48
Marketing Your Podcast - 04:38
Podcasting Activities To Complete - 00:37
Section 44: Course Summary
Summary For The Course - 00:49

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