Tutorial: Introduction

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Course Content
Course Summary
Course Files
Section 1: Introduction
Introduction - 02:02
Welcome, Here's What You'll Learn - 01:50
Meet Your Instructor - 01:13
Course Requirements - 02:06
What You'll Be Able To Accomplish With This Course - 02:17
Section 2: Getting Started
Introduction To Getting Started - 00:35
An Introduction To Logo Design - 04:13
What Exactly Is A Logo? - 14:16
Why Do Logos Even Exist? What Is Their Purpose? - 05:51
Most Logos Are Meaningless - 07:23
Logos Identify Our Tribe - 04:28
A Metaphor For Logos - 07:23
Logos For Small Business - 04:39
Successful Logo Requirements - 08:59
A Brief History Of Logo Design - 04:13
Section 3: Logo Fundamentals: Understanding The Basics
Introduction To Logo Fundamentals: Understanding The Basics - 00:38
Can Only Artists Design Great Logos? - 10:04
Why Small Business Needs Your Logo Design Skills - 05:02
Guidelines And Best Practices For Logo Design - 11:17
Analyzing Globally Recognizable Logos - 09:25
Trends In Logo Design - 05:45
Copying, Stealing...Plagiarism! - 04:20
Avoid The Cliche - 12:26
Why Bad Logos Donâ€™t Work - 09:25
Section 4: A Logo's Visual Elements
Introduction To A Logo's Visual Elements - 00:34
Organizing A Logo's Visual Information - 05:53
Using Alignment Within Logos - 09:09
Using Whitespace To Your Advantage - 05:25
Creating Visual Interest With Movement - 08:31
Section 5: The Power Of Typography
Introduction To The Power Of Typography - 00:49
Type-Only Logos - 06:17
Understanding Typeface Styles - 04:55
Typography Terminology - 04:06
Choosing A Typeface Hierarchy - 04:00
Forbidden Fonts! - 03:37
Font Resources - 06:01
Section 6: Understanding Colour
Introduction To Understanding Colour - 00:54
How Colour Is Interpreted - 10:03
Brand Differentiation Via Color - 04:37
How Many Colours Should A Logo Have? - 03:52
Understanding Colour Spaces - 05:46
Section 7: The Logo Design Process
Introduction To The Logo Design Process - 00:38
Step 1: Getting Started With Client Questions - 09:51
Step 2: Research And Information Gathering - 04:45
Step 3: Brainstorming Ideas - 08:43
Step 4: Moving To The Computer - 05:13
Step 5: Presenting Your Best Ideas - 02:53
Step 6: Final Logo Delivery - 05:04
Section 8: Graphics Fundamentals
Introduction To Graphics Fundamentals - 00:32
Raster vs Vector Graphics - 07:42
Alternatives To Photoshop - 01:58
Alternatives To Illustrator - 02:23
How Does InDesign Fit Into All This? - 01:55
Section 9: Adobe Illustrator Primer
Introduction To Adobe Illustrator Primer - 00:40
Getting Started With Illustrator - 08:17
Understanding Paths And Anchor Points - 08:12
Aligning And Spacing Objects - 05:49
Grouping, Locking, Stacking, And Duplicating Objects - 10:41
Working With Colour - 09:09
Building Colour Schemes And Palettes - 06:32
Illustrator Typography - 06:31
Advanced Typography Techniques - 09:13
Mastering The Pen Tool - 19:30
Section 10: Adobe Photoshop Primer
Introduction To Adobe Photoshop Primer - 00:37
Getting Started With Photoshop - 07:40
Understanding Resolution And Resizing - 05:58
Using Photoshop Layers - 08:01
Creating And Modifying Selections - 06:42
Handling And Formatting Text - 11:42
Section 11: Creating A Logo With Photoshop and Illustrator
Introduction To Creating A Logo With Photoshop and Illustrator - 00:57
Clean Up With Photoshop - 05:05
Automatically Converting Pixels To Vector Shapes - 05:26
Manually Tracing Pixels To Create Vector Shapes - 09:04
Ideas For Logo Variations - 13:00
Saving To Different File Formats From Illustrator - 08:54
Saving To Different File Formats From Photoshop - 07:23
Section 12: Additional Resources
Introduction To Additional Resources - 00:34
Inspirational Resources For Logo Designers - 05:28
How Much Should You Charge? - 05:57
How To Find Clients - 03:48
Conclusion - 01:08

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