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Typography and Color in Logo Design - Theory.
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A comprehensive list of all sections & lectures for this course can be found below.
Introduction To The Power Of Typography - 00:49
Type-Only Logos - 06:17
Understanding Typeface Styles - 04:55
Typography Terminology - 04:06
Choosing A Typeface Hierarchy - 04:00
Forbidden Fonts! - 03:37
Font Resources - 06:01
Introduction To Understanding Colour - 00:54
How Colour Is Interpreted - 10:03
Brand Differentiation Via Color - 04:37
How Many Colours Should A Logo Have? - 03:52
Understanding Colour Spaces - 05:46
Course Prerequisite: Logo Design Theory - For Beginners - 05:46
Next Course: The Logo Design Process and Graphics Fundamentals - 05:46
Course Prerequisites: Logo Design Theory - For Beginners
This course offers a comprehensive overview of the effective use of Typography and colours as they apply to logo design. Students will earn several concepts that can be applied in modern logos to help achieve mainstream brand recognition. This course covers key terms, typeface hierarchy, forbidden fonts, font resources, and much more.
In the second section of course students are introduced to Font Colour, and the interpretation of Color as a mechanism of brand differentiation. Students will also learn about colour spaces, and effective usage of different colour schemes in logo design.
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