Entrepreneurship Ft. Matthew Rolnick of Yaymaker

Learn Entrepreneurship with Matthew Rolnick - Generated 10M in Sales at Groupon
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Entrepreneurship Ft. Matthew Rolnick of Yaymaker.

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Course Outline

A comprehensive list of all sections & lectures for this course can be found below.

Course Intro

Introduction - 02:28 [Play]

Divisional Sales Manager Role at Groupon - 00:16 [Play]

Experience at Groupon - 00:15

Valuable Skills at Groupon - 00:22

VP of Sales at Yaymaker - 00:13

Responsibilities at Yaymaker - 01:03

Matthew's Professional Achievements - 01:24

Matthew's Career Goals - 00:37

Matthew's Hobbies and Interests - 00:33

Introduction - 00:21 [Play]

What is an Entrepreneur? - 03:34

Matthew Rolnick Q&A - Define an Entrepreneur - 00:20

Matthew Rolnick Q&A - Qualities of an Entrepreneur - 00:43

Recap - 00:23

The Mindset Required to Succeed as An Entrepreneur - Introduction - 01:20

Matthew Rolnick Q&A - Mindset of an Entrepreneur - 00:30

An Entrepreneur Sees Every Failure As An Opportunity - 00:33

Matthew Rolnick Q&A - Dealing with Failure - 00:47

An Entrepreneur Knows It's Pointless To Complain - 00:32

An Entrepreneur Understands That Discomfort Is a Crucial Factor Of Success - 00:40

Matthew Rolnick Q&A - Stepping out of your Comfort Zone - 00:54

An Entrepreneur Takes Frequent Risks - 00:35

Matthew Rolnick Q&A - Dealing with Risk - 00:42

An Entrepreneur Believes In Their Potential - 00:33

Entrepreneurial Mindset Summary - 00:17

Introduction - 00:56 [Play]

Leadership - 00:53

Matthew Rolnick Q&A - Characteristics of a Leader - 00:53

Forward Thinking - 00:47

Flexibility - 00:35

Self-Motivation - 00:42

Matthew Rolnick Q&A - Staying Motivated - 01:14

Consistency - 00:36

Matthew Rolnick Q&A - Being Consistent - 01:05

Making Sales - 00:39

Recap: The Six Skills Needed - 00:13

Introduction - 00:29 [Play]

Matthew Rolnick Q&A - Entrepreneurship vs. Working - 00:28

Embarking on Entrepreneurship - 01:46

Pinpoint A Lucrative Startup Idea - 00:46

Matthew Rolnick Q&A - Gauge Probability of Success - 01:02

Matthew Rolnick Q&A - Choosing a Business Idea - 01:15

Recap of Choosing your Entrepreneurial Idea - 00:19

Think Ahead - 00:27

Do Online Research - 00:37

Zero In On An Evolving Sector - 00:49

Matthew Rolnick Q&A - Evolving Markets - 00:26

Look For an Underserved Market - 00:42

Determining If Your Startup Idea Is Viable - 00:10

Matthew Rolnick Q&A - Viability Testing - 00:44

Do a Small Group Assessment - 00:34

Matthew Rolnick Q&A - Small Group Assessments & Interviews - 00:43

Use a Minimal Viable Product - 01:17

Conduct Interviews - 00:20

Create a Test Market - 00:38

Recap of the Viability of your Idea - 00:12

Introduction - 00:56 [Play]

Structure Your Business - 00:44

Decide If Up-skilling Is Necessary - 00:39

Have A Game Plan For Your Business - 00:29

Matthew Rolnick Q&A - Creating a Business Plan 01 - 01:21

Define Your Target Group or Audience - 00:29

Set Up A Network - 00:48

Matthew Rolnick Q&A - How to Network with Prospects - 00:25

Market Your Idea - 00:44

Matthew Rolnick Q&A - Get the Word Out - 01:02

Matthew Rolnick Q&A - Facebook and Google Ads Marketing - 00:46

Incorporate Your Business - 01:21

Matthew Rolnick Q&A - Incorporating a Business - 01:14

Recap: Recommended Steps to Start your Entrepreneurship - 00:17

Introduction - 00:18 [Play]

Co-founders - 01:13

Fundraising - 00:27

Recruit Family and Friends - 00:21

Matthew Rolnick Q&A - Investment from Family - 00:46

Matthew Rolnick Q&A - Coping with Lack of Family Support - 00:59

Apply For a Business Loan - 00:42

Matthew Rolnick Q&A - Funding from Banks - 00:31

Crowdfunding Platforms - 00:23

Matthew Rolnick Q&A - Crowd Funding - 00:41

Attract Angel Investors - 00:34

Matthew Rolnick Q&A - Pitching Angel Investors - 00:50

Go After Venture Capital - 00:21

Use A Form of Short-term Cash - 00:26

Go It Alone - 00:36

Matthew Rolnick Q&A - Raising Funds - 01:53

Matthew Rolnick Q&A - Government Grants - 00:37

What's Next? - 00:47

Introduction - 00:13 [Play]

Entrepreneurial Hazards to Avoid - 00:57

Matthew Rolnick Q&A - Five Entrepreneurial Pitfalls to Avoid - 01:14

Having a Vague Focus or Mission - 00:53

Being A People Pleaser - 01:30

Matthew Rolnick Q&A - Asking for Payment - 01:06

Putting Your Revenue Eggs In One Basket - 00:43

Insecurity - 00:40

Matthew Rolnick Q&A - Overcoming Shyness - 01:09

Going It All Alone - 00:51

Becoming Isolated - 00:33

Matthew Rolnick Q&A - Coping with Isolation - 00:50

Making It Personal - 00:49

Having Reservations - 00:44

Neglecting Self-Care - 00:40

Matthew Rolnick Q&A - Maintaining Work-Life Balance - 00:56

Anticipating A Smooth Ride To The Top - 01:11

Recap: Avoiding Entrepreneurial Hazards - 00:29

Course Description

This course includes an exclusive interview session with a seasoned business veteran - Matthew Rolnick. Matthew is currently the VP of Sales at Yaymaker, and former Divisional Sales Manager at Groupon. His key accomplishments including generating over 10 million in sales at Groupon.

YouAccel recently had the opportunity to conduct a comprehensive Q&A style interview with Matthew Rolnick. The interview was conducted as part of an initiative to add valuable new content to YouAccel’s line up of Entrepreneurship and Freelancing courses. Matthew Rolnick is currently the VP of sales at Yaymaker, a company devoted to enriching lives through exciting social experiences and live virtual events. To date, Yaymaker has hosted over 300,000 events including paint “nites”, cookie decorating, and wreath making.


In the hour long session, Matthew Rolnick speaks about his experiences working for some of the biggest brands in North America, including Groupon and Tribune. Matthew’s list of business accomplishments made him the perfect candidate for aspiring entrepreneurs to gain valuable insights from. In his role at Groupon, Matthew acted as the divisional sales manager in the Health & Wellness category. Matthew helped the company generate a staggering 10M in sales. Matthew and his wife also run a successful property investment company through their ownership stake in a HomeVestors franchise.


The interview touches on several key aspects of the entrepreneurship and intrapreneurship journey that defined Matthews’s career path over the last several years. Through his detailed responses to difficult questions, the interview showcased the aptitude and wisdom Matthew has accumulated over his work life. Matthew provided a glimpse into his view of entrepreneurship, and many of the pitfalls new business owners should avoid. He also touches on the importance of consistency, and other imperative character traits that help ensure entrepreneurial success. Towards the end of the session Matthew takes on tough questions from students including tips on avoiding social isolation, and tackling uncomfortable situations. The Q&A session are an absolute must-see for anyone aspiring to enter the world of entrepreneurship.

Entrepreneurship Ft. Matthew Rolnick of Yaymaker

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