Marketing Psychology Masterclass

Marketing Funnel Secrets: How To Easily Sell High-End Products On Autopilot
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Marketing Psychology Masterclass.

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Course Outline

A comprehensive list of all sections & lectures for this course can be found below.

Section 1: Introduction

Course Objectives - 02:23 [Play]

How To Get The Most Out Of This Program - 03:22

The Connection Between Psychology And Marketing - 05:22

Top 3 Mindsets That Will Help You Succeed - 08:19

Why Do Businesses Need Info Products? - 06:38 [Play]

The Name Of Your Program - 08:18

Quality Content - Your Competitive Advantage - 04:37

The APE Model Revealed - Teach For Behavioral Change - 05:39

Communication Mastery - 4 Learning Styles - 07:26

Increase The Value Of Your Ideas Instantly By A Factor Of 10 - 07:32

General Recap - The Psychology Of Digital Information Product Creation - 05:34

Action Steps - The Psychology Of Digital Information Product Creation - 01:51

Pricing Overview - How To Price Correctly - 06:07 [Play]

How To Make A $500 Product Look Like A Real Bargain - 07:44

How To Make A $500 Product Look Like A Real Bargain - Part 2 - 04:18

Top Pricing Tactics - Part 1 - 05:14

Top Pricing Tactics - Part 2 - 09:04

Top Pricing Tactics - Part 3 - 04:40

General Recap - The Psychology Of Pricing - 05:32

Action Steps - The Psychology Of Pricing - 02:54

Conversion 101 And Why It Matters - 08:41 [Play]

Three Brains, One Decision Maker - 07:50

Customer Behavior - Pain & Pleasure - 10:04

The Power Of Anticipation (Launch Secret) - 05:53

The Urgency Principle - 06:32

Decision Fatigue - Stop Decreasing Your Conversions - 07:14

Not All Bonuses Are Created Equal - 08:01

Social Proof - "This must be the right thing to do..." - 07:11

Attack The EMOTIONS Of Your Prospects - 08:35

Your Guarantee - 06:47

General Recap - The Psychology Of Conversion - 08:30

Action Steps - The Psychology Of Conversion - 01:53

What Is A Marketing Funnel? Hint: Your Sales Engine - 09:32 [Play]

Who Are You Serving ? (The #1 Question To Ask!) - 08:22

Who Are You Serving ? (Demographics & Psychographics) - 06:43

What Is A High-Converting Squeeze Page (6 Elements)? - 11:43

High-Converting Squeeze Page (From $0 To Over $1,000,000 in 24 Months) - 07:41

High-Converting Squeeze Page (Your First 1K) - 04:54

Lead Magnets - Don't Create Any Lead Magnets Before You Watch This! - 07:52

The Tools For Creating Your Lead Magnet [Downloadable File] - 07:52

Marketing Funnel #1 (Use For Selling Products Under $100) - 07:24

Marketing Funnel #2 (Use For Selling Products From $397 to $2997) - 11:04

Email #1 - Email #14 [Downloadable Files] - 11:04

Example Value-Based Video #1 - 26:41

Example Value-Based Video #2 - 22:22

Example Value-Based Video #3 - 23:58

Marketing Automation - The Email Service Provider I Use And Why - 04:30

The First Email Of Your Sequence - 05:11

What Should You Write In These Value-Based Emails? - 05:58

The Secret Formula Behind Videos That Sell (12 Steps) - 09:08

Copywriting Framework For High-End Products - 09:08

Example Sales Video #1 (Main Offer) | (Educational Purpose Only) - 33:22

Example Sales Video #2 (Low-Dollar Offer) | (Educational Purpose Only) - 10:19

FAQ - Objection Killing Device - 05:44

Quality Assurance: The Importance Of Testing (Don't Skip)! [Downloadable File] - 05:44

General Recap - The Psychology Of Your Marketing Funnel - 08:48

Action Steps - The Psychology Of Your Marketing Funnel - 01:47

Great Customer Service - Your Winning Strategy - 08:13 [Play]

Speed Matters (1046 Customers Surveyed - Top 2 Key Findings) - 07:18

What Your Competitor Doesn't Do (But You Will)! - 04:18

Implement An Onboarding Sequence - 05:15

Steal My Onboarding Sequence [Downloadable File] - 05:15

Effective Listening - 04:25

General Recap - The Psychology Of Great Customer Service - 04:11

Take Action - The Psychology Of Great Customer Service - 01:57

How Do We Choose A Marketing Funnel? - 01:43 [Play]

Introducing "The Same Day" Funnel Plus The Top 3 Elements Of Effective OTOs - 03:36

Introducing "The Recurring Revenue Funnel" - 03:13

Introducing "The High-Ticket Funnel" - 04:53

My Favorite Copywriting Definition Plus One SIMPLE Rule - 02:41

The Value Hammer Technique - The Secret To Irresistible Offers - 06:54

The Value Hammer Technique - 3 Examples - 05:08

The #1 Free Traffic Source For Getting High-Paying Clients (DON'T SKIP!) - 08:08

Introduction To The Section And What To Expect - 12:24 [Play]

How To Build A Two-Step Funnel And Connect Your Email Service Provider - 17:02

How To Integrate Mailchimp To ThriveThemes Via API (Merketers Friendly) - 08:03

How To Optimize & Test Your Funnel Pages For Mobile Responsiveness - 08:02

Course Description

If you’ve been desperately looking for world-class marketing strategies and techniques to increase your marketing influence, convert more visitors into leads, drive more sales, and ultimately grow your business, then enrolling and completing this program might be one of the best business decision you’ve ever made!
...and before I tell you why let me first introduce myself….


  • I've added my traffic system for getting high-paying clients from Amazon.
  • I've added a (frequently updated) list of books that I recommend on the topics of marketing and copywriting!
  • Training on how to build, implement and edit high-converting pages and funnels to your business (for marketers).
  • Over 400 positive reviews and 14040 students!

My name is Vladimir Raykov and I have sold over 20000 digital products online ranging from $7 to $497. During the last several years, I’ve been obsessed with learning and implementing cutting-edge marketing strategies that help businesses drive sales today.  

I’ve invested virtually thousands of dollars in formal and informal education and years sharpening my marketing skills.

I’ve analyzed the most successful online entrepreneurs today, their squeeze pages, sales pages, marketing funnels, customer service techniques, conversion techniques, pricing strategies and what I found was shocking!

They all use the very same psychological triggers to influence their prospects to buy from them, to become their customers. If I could summarize my findings with only one phrase, here it is - the most successful online entrepreneurs possess what I call - Marketing Influence!  

This is the key to their success, this is their competitive advantage.  

You might be asking, what is marketing influence all about?

Let me first tell you what marketing influence is NOT.

  • This is not the latest trick for driving useless 1-cent per click Facebook traffic
  • This is not some weird NLP technique.
  • This is not misleading people into doing something they don’t want.

Marketing Influence is all about a solid understanding of human psychology and marketing. Once you have that understanding, you will be able to do marketing in a way that your prospects will be begging you to sell them your products.  

I’ve identified 5 main pillars that would help you increase your marketing influence to a point that you become the go-to expert in your industry, you start driving more sales than ever before, and you grow your business effortlessly. And this is not an exaggeration because we can use technology to automate over 90% of your marketing processes!  

And before I tell you more about these pillars, I want to show you what happened when I launched Marketing Psychology 101 at Udemy.  

Over 5000 people enrolled and the course quickly became a best-seller as you can see.

My students started implementing the techniques and saw results almost immediately. Here is what some of them said:  

"Marketing Professionals! You need to take this course. Vladimir is extremely knowledgeable and breaks down complex subjects into easy to understand material. You can learn more from taking a 1-hour course with Vladimir than you could in a year-long business course, it's that good." - Brent Dunn

What about the next one.  

"Kick-ass principles that are too often ignored... Everybody will benefit from Vladimir's course, for real. If you're in the game of selling products, services or even ideas, this course is the toolbox you need to become a master-convincer. Plus, Vladimir is really entertaining and the examples are nothing short but great!" - Robin Hanna

“If you are in marketing, (or any kind of business), take this course! It's a must!” - William Heredia  
"Great course! Following the instructor advice, I got measurable positive results! Nice!!!" - Jordan Stanchev  
"Great course! Everyone that works with sales should check it out. Most of the advice cn be used in any sale situation." Johnny Hov  
And so many more similar reviews!  
Besides the reviews, some of my students posted discussions and sent me emails asking for Marketing Psychology 2.0  
And here is how I responded: “As for now, the interest for the Marketing Psychology Part 1 is great. I will seriously consider part 2.”  
And now, after 11 months of hard work, research and testing marketing concepts, and thousands of dollars spent during the process, Marketing Psychology 2.0 is here.
I’m excited to introduce…  
Marketing Psychology: How To Become A Master Of Influence is officially live!
Now, let me tell you what this program will do for you and your business. As I’ve said, I’ve identified 5 main pillars that your business must possess if you want to increase your marketing influence, increase the number of sales, decrease your refund rates, automate your marketing and ultimately grow your business.    
Marketing Pillar #1 - The Psychology Of Digital Information Product Creation  
Many people built information product businesses, including myself but even if your business is not about selling digital information products, this type of products can add tremendous value to your business in many ways.   
For example, you can use digital products as a marketing or customer satisfaction tool. This is what some of the biggest companies in the world do, companies like Facebook, Google, and Adobe! Why wouldn't you?  
In this section of the program, you will learn how to create digital information products of superior quality. I won't be teaching you the tech, boring stuff such as how to use screen recording or presentation software. I'll be teaching you proven, ready-to-implement techniques for creating content that moves people to take the action you want!  
More specifically, you will learn:  

  • How to write a compelling name for your product that will increase its perceived value and make prospects say “Yes, this is something I want”. We’ll do that by inserting the main benefit your product delivers in the name itself and we’ll make it specific by adding absolute numbers. 
  • How to teach and explain your ideas in a way that will cause a positive change in behavior because the true purpose of learning is a behavioral change is not simply a collection of facts. I created a model that is deadly-effective in terms of passing on information! I called it the APE Model. By the way, the APE model is so effective that it helped me receive over 2000 positive reviews for my digital products. It’s that good. 
  • How to communicate in a way that your prospects and customers will understand you perfectly every time! You’ll discover the four learning styles proposed by the prominent Harvard Psychologist David Kolb. And if you are not aware of these, your marketing messages won’t relate to people’s needs which means disconnect and no sales. 
  • How to increase the perceived value of your ideas instantly and make them impossible to forget! That means people would be willing to pay a higher price for your digital products.   

Marketing Pillar #2 The Psychology Of Pricing
One of the areas online entrepreneurs feel uncertain is the price tag of their product or service. What these entrepreneurs fail to understand is that perceived value is what matters when people make a buying decision!  
This is why you can find case studies all over the place when an increase in price leads to more sales. This is not what Economics 101 teaches us. I hope my professor on Economics won't get angry here.  
Here is what you will learn in this section.  

  • The four general pricing strategies and the two you must avoid at all cast. 
  • How to apply the Framing Effect when presenting the price of your product to make it look like a real bargain! This technique is so effective that no matter how expensive your product is, your prospects will be in a hurry to buy it! 
  • When the right time to present the price of your product is. Is it better to present the product first and then the price or the other way around? 
  • How to use Decoy Pricing to increase sales by making people choose your desired pricing option. Apple uses that all the time when they are selling iPad. 
  • How to do discounts the right way. And how entrepreneurs are killing their businesses by using discounts without realizing it.  
  • How to price your product line and the meaning of each product for your business. If you have only one product and this is your business - you are in trouble! We need to fix that.  

Let’s carry on to..  
Marketing Pillar #3 The Psychology Of Conversion
In this section, you will learn the most powerful psychological triggers to increase your conversions. That means more visitors will opt in when they see your squeeze page and more subscribers will buy when they see your sales page or sales video.  
Regardless of the business you are in or will be in the future, these in-demand skills will help you sell effectively!  
More specifically, here is what you will learn:  

  • How to communicate directly to that part of the brain responsible for making a decision - we call that part - The Old Brain. And I can’t help myself here, I want to share the most important characteristic of the old brain, some people call it reptilian brain. It is selfishness. If the old brain could speak, he would say “What’s in it for me”. 
  • The two underlying forces behind any kind of action we, humans, take and how to use these forces in your marketing messages. Tony Robbins talks about these all the time. 
  • How to apply the Power Of Anticipation in your marketing! Jeff Walker and his students made over 500 million in sales using this principle! 
  • How to apply the Urgency Principle, this is by far the best conversion tool in your marketing arsenal. Period. 
  • How to eliminate Decision Fatigue because if you don’t, this negative psychological reaction will cause your visitors walk away! 
  • How to use bonuses professionally to increase your sales. And the #1 reason why bonuses don’t work! 
  • How to use the most powerful form of Social Proof as a conversion tool. 
  • When to use logical appeal and when to use emotional appeal in your marketing messages. The two advertising schools are always arguing about that. 
  • Top 10 emotional triggers used by marketers. Fear is the first one, some of the rest might surprise you. 
  • How to use Guarantees as risk removal or reversal devices. This will lead to more people buying your product.  

Marketing Pillar #4 The Psychology Of Your Marketing Funnel  
Here you will discover how to apply all of the psychological triggers you’ve learned in the previous section. I will teach you in a very detailed manner how to automate your marketing and build a highly effective marketing funnel for your business that will be driving sales on autopilot!  
More specifically, here is what you will learn:  

  • The critical elements behind ANY effective marketing funnel (no exceptions)! Why? Because if you don’t include these elements, your traffic would go down the drain. 
  • How to identify your target audience (demographics and psychographics) so you can create your products and advertising campaigns specifically for these people! 
  • The secrets behind high-converting squeeze pages. I’ve created a 12-step checklist for you to use when designing and creating your squeeze pages. And if you are new to digital marketing, a squeeze page is a type of landing page designed for one purpose alone - to capture email addresses. 
  • How to create lead magnets that your visitors will crawl over broken glass to get. These lead magnets or ethical bribes are what you offer on your squeeze page. 
  • A basic marketing funnel that you can use for selling products under $100. This funnel is super easy to set up. It can be virtually up and running in a few hours. 
  • An advanced, evergreen marketing funnel that you can use for selling products from $397 to $2997. By the way, that’s the funnel I use for selling my $497 program. Use that funnel for your main offers and high-end offers. 
  • How to set up your email sequence in the most effective way possible. And equally important what to write in your emails. I got so detailed here that I opened my email service provider, Active Campaign and recorded each step of the way leads go through. From downloading my lead magnet to making a purchase. 
  • My secret, 12-step formula for writing a script for a sales video. I’ve also created a checklist to keep close when working on your sales video or sales page. There isn’t a filthy rich, online entrepreneur who hasn’t used this formula for selling his products! 
  • How to use FAQ as an objection-killing device. 
  • And a lot more!  

This section is particularly important because I did something very few entrepreneurs dare to do. I split my marketing funnel into its integral parts and I provided you with access so you can see how everything works together.  

My email sequence, my sales video, my value-based videos, all of the emails I send, everything! And again, this is not what worked in the past, this is what works today, right now!  

Some people would think I went crazy sharing such information, but I really care about my students and their success. That’s why I want to provide you with as many real-life examples as possible so you can model what works!   


Marketing Pillar #5 The Psychology Of Great Customer Service  

I hope you are not one of those people who think that buying your Product is the end of the customer’s journey. In fact, it’s the beginning and if you want to increase one of the most important metrics in your business - customer lifetime value, you will have to provide great customer service.  

That’s why I created this section and here is what you will learn:  

  • The two key findings or problems from a survey with 1046 participants. And the best free solutions. 
  • How to implement an Onboarding Sequence that will WOW your customer, reduce refunds, remove buyer's remorse and increase customer happiness. 
  • The swipe files of the emails from my own onboarding sequence. Use them as an example. 
  • The best piece of advice I’ve been offered by an old man with 50 years of top-level managerial experience. 
  • One of the most valuable assets in your online business and how to protect it. 
  • And much, much more.  

This program consists of over 8.5 hours of marketing content with examples from working businesses. This is not some rehashed, out of date content that you can find freely on the Internet. I use scripts for my videos and a very specific framework that has been proven to increase your understanding and recall of the information I present.   
Let’s stop right here! I have some questions for you.
Please, imagine for a second what it would be to possess all these in-demand marketing skills? How would that change your business? The information you are about to learn has the potential power to double, triple or even quadruple your business.  
How would that affect your lifestyle?  
You don’t have to invest tens of thousands of dollars in marketing education and spend years learning it the hard way. I’ve already done that and I want to teach you the best of what I know when we talk marketing. In other words, I did the heavy lifting for you.  
In fact, why do you want to have a successful business in the first place?  
Let me tell you about myself, for me, I can describe it with only one word - FREEDOM!  
I want to have location freedom, financial freedom, and time freedom! If that’s something you want then increasing your marketing influence, building your marketing funnels and automating the processes is what will give you that freedom.  
Besides current business owners, this program is a great fit with:

  • Would-be entrepreneurs. This is your all-in-one solution, especially if you want to start a digital information product business which I highly recommend. 
  • Affiliate marketers. If you promote other people’s products and want to do it more effectively, this program will help you build your business and when the right time comes, just replace the product you promote with your own version, yes, create your own product and you will increase your profit margins significantly. 
  • Marketing consultants. By the end of the program, you will be able to consult businesses online and improve the quality of their processes which will result in more leads and sales. As I've said, you are about to learn in-demand marketing skills that ANY online business desperately needs. You can charge quite steep fees for these skills if that is something you want to do.

Marketing Psychology Masterclass

All course reviews are written by students who have completed the course or are currently enrolled.

Course Instructor - Vladimir Raykov

vladimir raykov
Teaching 11 Courses

vladimir raykov is currently teaching 11 courses. All courses are currently open for enrollment.

91,300 Enrollments

vladimir raykov currently has 91,300 global enrollments across 11 courses that are active on the platform.

4.5 Star Rating

vladimir raykov has an average rating of 4.5/5 stars, across 11 courses.

Greetings! I am a Marketing Manager in an innovative and highly developing company for software solutions. I have a Bachelor's degree in Marketing and successfully completed courses on a Master's level on Entrepreneurship and Innovation and Knowledge at Copenhagen Business School. I%u2019m also an author (How to Build Your Successful Online Teaching Business), blogger and one of my deepest passions is leadership - bringing out the best in people. Moreover, I am certified by Case Western Reserve University on a course - Inspiring Leadership Through Emotional Intelligence. The course was conducted by professor Richard Boyatzis. My highest priorities are family and friends. I am interested in online teaching and learning as I believe these two terms are the new currency of the future. I am a strong believer in education, and grateful to share my knowledge with others.

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