Scarcity Marketing: Increase Sales

Discover How To Create Fixed Dates, Recurring, And Evergreen Marketing Campaigns
Enroll Now $199 $19.99

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Scarcity Marketing: Increase Sales.

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Course Outline

A comprehensive list of all sections & lectures for this course can be found below.

Introduction to Scarcity Marketing

Scarcity Marketing 101 - 03:19 [Play]

Biggest Brands In The World Use Scarcity Marketing - Examples - 07:34

The Secret Ingredient To Unleash The Full Power Of Scarcity Marketing - 07:11

3 Examples: The Value Hammer In Action - 04:30

Scarcity Types - Choose Wisely - 02:32

Visitor Sophistication - Don't Insult Their Intelligence - 03:39

Intro [Downloadable File] - 03:39 [Play]

Your Sales Page - Physical & Digital Products - 03:45

Your Blog (Index & Posts) Plus How To Eliminate Banner Blindness - 02:52

Cold Outreach - LinkedIn, Email, Mail - 04:11

Facebook Ad Examples & An Extremely Important Social Psychology Study - 05:47

Intro [Downloadable File] - 05:47 [Play]

The Best Wordpress Plugin For Scarcity Marketing ($97 for a lifetime access) - 06:05

Fixed Days Campaign Setup (From Beginning To End) - 08:42

Fixed Days Campaign Setup - Part 2 (Increase Your Reach) - 03:30

The Recurring Scarcity Marketing Campaign (Overview And Examples) - 02:38

The Recurring Scarcity Marketing Campaign - Part 2 (Same Day Delivery Message) - 04:12

Evergreen Campaign - Overview - 04:25

Evergreen Campaign - The Flow - 04:29

Evergreen Campaign - Setup (Thrive Ultimatum) - 05:41

Evergreen Campaign - Setup (Active Campaign) - 08:13

Course Description

Do You Want To Increase Your Sales Without Increasing Your Web Traffic? 

Do You Want To Learn How To (Professionally) Create & Run Scarcity Marketing Campaigns? 

Do You Want To Automate Your Scarcity Marketing So All Your Prospects Experience Fear Of Loss (Which Will Cause Them To Act Now)?

If you've answered "Yes" to even one of these questions, then enrolling & completing the course might easily turn out to be one of the best marketing decisions you've made this year.

And before I tell you why, I'd like to introduce myself.


My name is Vladimir Raykov and during the past 10 years, I've been doing marketing campaigns for businesses in various niches.

My students know me for teaching best-selling courses on Marketing Psychology & Copywriting.

I've been selling anything from online courses to watches, pellet burners, chakra bracelets, lead generation services, Latino dance lessons (salsa & bachata) and much more.

I've done a lot of mistakes but I've learned a ton during the process and that led me to earn multiple 6-figure incomes for me and my clients.


"Vladimir, would you tell me the best tool/principle/method to increase my sales?",

I'd answer this...

"The best way to increase your sales in almost all businesses is to apply a real sense of urgency. To achieve that, you need to study what's called today Scarcity Marketing!"


Well, behavioural psychologists teach us that scarcity as a marketing concept works because it causes your prospects to experience the Fear Of Loss! As a result, they buy from you.

After all, you've put an amazing offer in front of them. They don't want to miss out this opportunity.


According to sales consulting firm The Sales Benchmark Index, nearly 60% of qualified leads don't make a decision to move forward.

Can you imagine? What a waste?

And the reason is marketers and salespeople do not stimulate the right parts of the prospect's brain.

On the other hand, when marketers do try to stimulate the "decision-making part" of the brain, they end up with misleading and dishonest scarcity campaigns and that ruins their reputation.

It's sad.

Prospects don't trust them anymore and don't buy from them as a result.


Well, the reason is that these marketers don't have the knowledge & tools to execute world-class campaigns.

I'm sure you know better!

After all, you are here, browsing for online courses that will help you gain knowledge to achieve your goals.

That's why I'd love to briefly explain what you are going to learn in this course...


...that delves into the psychology behind why scarcity marketing works, where the best places to apply it are, and the 3 scarcity marketing campaigns that you will need for any kind of online business...

In addition, here is just a glimpse of what you will learn...

  • How To Increase Your Sales By Applying Scarcity Marketing
  • How To Stimulate The "Lizard Brain"  (Old Brain) Of Your Prospect So They Act Now!
  • How To Set Up & Execute A "Fixed Dates" Scarcity Campaign
  • How To Set Up & Execute A "Recurring" Scarcity Campaign
  • How To Set Up & Execute An "Evergreen" Scarcity Campaign (So You Apply Urgency And Fear Of Loss On Each Subscriber Going Through Your Marketing Funnel)
  • The Value Hammer Technique� For Creating High-Value Packages That Will Turn Your Offer From Boring To Irresistible.
  • How To Eliminate Banner Blindness & Always Attract Attention
  • How To Write The Perfect Cold Email Outreach (We Still Use It In Our Marketing Agency To Attract New Clients)
  • How To Apply Urgency In Your Facebook Ads (2 Examples)
  • The Difference Between Real & Implied Urgency
  • How To Test Your Scarcity Campaigns
  • Discover The 2 Cardinal Rules When Adding A Scarcity Element In Your Pages.
  • And Much More...


  • Online Entrepreneurs.
  • Online Marketers.
  • Small and Big Business Owners selling digital & physical products online.
  • Bloggers & Book Authors who are currently doing promotions.


As a person who teaches over 50.000 students from 155 countries and has received over 2000 positive reviews, I know what it takes to pass on valuable information.

I’ll be teaching you in a methodological, step-by-step manner that will allow you to grasp each and every concept I present. 

★★★★★   "I highly Vladimir, as one of Udemy's finest Instructors and suggest this course to any and all who desire to learn more of the psychology, methods and technical skills that can make them become more successful copywriters!" - Dallas Bowman

★★★★★   "Vladimir is very experienced in marketing and I think he is the go-to for powerful internet marketing strategies. I finally can breathe easy that I can take classes online from a highly experienced mentor in this field at an affordable price!"  - Eric Anderson

★★★★★   "Vladimir is an awesome instructor! I have taken many courses here on Udemy and Vladimir is by far one of the best business instructors out there. He doesn't give you any fluff, you get right down into the raw material. He also presents the material in a really clear and concise manner."  - Anthony Guttadauro


This course comes with 30-days money back guarantee.

That means zero risk for you.

If for some reason you are not satisfied, requesting a refund is virtually one-click away!

However, I highly doubt you would do that because once you experience the marketing power that course holds, you will want to have it in your library and go over it before each upcoming marketing project of yours.


Stop over-thinking and hit the "Buy now" button and I will see you inside.

My name is Vladimir and remember - Stay Purposeful!

Who this course is for:

  • Online Entrepreneurs
  • Small Business Owners

Scarcity Marketing: Increase Sales

All course reviews are written by students who have completed the course or are currently enrolled.

Course Instructor - Vladimir Raykov

vladimir raykov
Teaching 11 Courses

vladimir raykov is currently teaching 11 courses. All courses are currently open for enrollment.

91,300 Enrollments

vladimir raykov currently has 91,300 global enrollments across 11 courses that are active on the platform.

4.5 Star Rating

vladimir raykov has an average rating of 4.5/5 stars, across 11 courses.

Greetings! I am a Marketing Manager in an innovative and highly developing company for software solutions. I have a Bachelor's degree in Marketing and successfully completed courses on a Master's level on Entrepreneurship and Innovation and Knowledge at Copenhagen Business School. I%u2019m also an author (How to Build Your Successful Online Teaching Business), blogger and one of my deepest passions is leadership - bringing out the best in people. Moreover, I am certified by Case Western Reserve University on a course - Inspiring Leadership Through Emotional Intelligence. The course was conducted by professor Richard Boyatzis. My highest priorities are family and friends. I am interested in online teaching and learning as I believe these two terms are the new currency of the future. I am a strong believer in education, and grateful to share my knowledge with others.

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