Marketing Fundamentals - 5 Pillars of Success

Master the Art of Marketing and Apply What You\'ve Learned. Earn from Knowledge.
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Marketing Fundamentals - 5 Pillars of Success.

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Course Outline

A comprehensive list of all sections & lectures for this course can be found below.

Section 1: Introduction

Course Overview - 01:50 [Play]

A Brief History Of Marketing - 05:48

Four Marketing Definitions You Should Know - 03:33

The Mindset Of A Genuine Marketer - 10 Mentalities - 04:40

Big Names In Marketing - 04:23

Two Marketing Problems To Be Aware Of - 06:14

First or Better? Any Thoughts? - 06:07

The Importance Of Social Proof - 01:28

Free Marketing Tools [Downloadable File] - 01:28

Internet Marketing Dictionairy [Downloadable File] - 01:28

What Is A Product? - 03:14 [Play]

Product Levels And Customer Value - 02:38

Product Life-Cycle - 03:28

The Most Famous Marketing Concept Explained - Positioning - 03:15

How To Design A Powerful Name! - 05:11

Information Products - Leverage - 04:16

Take Action! Design Three Powerful Names [Downloadable File] - 04:16

Customer Behavior - 04:13 [Play]

Needs, Wants and Demands - 02:34

Motivation Theories - 04:20

Market Segmentation And Target Groups - 03:36

Customer Satisfaction - 03:58

Take Action! Create An Imaginary Customer [Downloadable File] - 03:58

Price And Costs (There is a difference) - 04:08 [Play]

Market Structure And Pricing - 03:28

Pricing Strategies - 04:28

Freemium Business Model - 04:29

Take Action! Choose A Price/Pricing Strategy [Downloadable File] - 04:29

Promotion / Communication Mix - 02:53 [Play]

Communication Process - 04:23

Buyer Readiness - 03:26

Crafting Your Promotional Message! - 05:19

David Ogilvy Template - The Ultimate Marketing Copy That Sells [Downloadable File] - 05:19

Take Action! Create Your Marketing Message Professionally. [Downloadable File] - 05:19

Distribution Channels - Online Point Of View Included - 04:49 [Play]

Marketing Intermediaries - 400 Million Dollar Man? - 05:46

Take Action! Put Your Promotional Message In Front Of People's eyes [Downloadable File] - 05:46

The Three Big Steps To Your Success! [Downloadable File] - 05:46 [Play]

Course Description

Marketing Fundamentals - 5 Pillars - Learn-Apply-Earn - Learn The Fundamentals Of Marketing And Build Your Online Business Especially If You Are A Complete Beginner 



My Students Say:

  • "The BEST Marketing Course"
    "This is the real deal :) No fluff, just genuine, valuable information through and through. Which is very hard to come by as I feel a lot of marketers withhold information and knowledge just so they can make more money on their next ebook, course, etc. but you won't find any of that here. I highly recommend the course to anyone interested in learning more about marketing fundamentals." -  Youngin
  • "The Best Marketing Course I've Ever Taken"
  • "Beginner's marketing blueprint and action plan"
  • "Clear, well presented and engaging!"
  • "Marketing made easy!"
  • "I Highly Recommend This Course"
  • "Outstanding Experience"


  • You will learn how to design a powerful name for your product(s).
  • You will learn how to create an imaginary customer. (a crucial concept)
  • You will learn how to price your product(s) and different pricing strategies.
  • You will learn how to craft your promotional message that sells.
  • You will learn different online  marketing channels that you can use to put your  message in front of  your prospective customer's eyes - and much, much more. 

Please watch the “preview" lectures, as I share 28 minutes high quality content and you will have a better understanding whether this marketing and business course is for you! 

My name is Vladimir Raykov. I work as a Marketing Manager, I have a Bachelor's degree in Marketing, and I do online marketing business with my own digital products (eBook and eCourses). I became interested in online marketing several years ago and from then on, I have never stopped learning. 

The reason I've created “Marketing Fundamentals - 5 Pillars - Learn-Apply-Earn!" is because I'd like to provide you with a solid foundation (the missing ingredient) on which you can build your online business. 

In this very moment, people are making millions online. All those people have something in common – KNOWLEDGE! They have invested time to educate themselves. They understand the importance of acquiring new skills and honing existing ones. 

There are many courses right now, promising that you would make huge number: 6 or 7 figure incomes. SECRET software and tactics or tricks… well, you will get nothing of that fluff here in my course. 

Mind you, this course is NOT about getting rich quickly – if you are looking for this, you won't find it here and I advise you NOT to enroll in my course. 

In this Marketing course, I'm sharing my experience and knowledge with you that I've been gathering more than 6 years now. You will learn about the most important pillars of marketing, and namely: Product, Price, Place, Promotion, and Customer. 

This course it is not just plain theory! You are not going to be a passive student. Yes, I teach you the theory because you need it (after all this is a course about marketing fundamentals), but then I integrate the theory with practise, so you start gaining experience right from the beginning of your marketing career.  

NOT ONLY WILL YOU LEARN, you will be required to practise what you've learned – see all the “Take Action" PDFs after each chapter. You will have to download these files and write directly on them. 

Remember, you have nothing to risk! The investment you make now will pay you back many times in the future. I've spent a lot of time working on this course. I provide you with a high quality audio and full HD videos. I believe in my course and I am sure you will love it. If, however, for some reason you are dissatisfied or the course is not what you've expected – no worries, you have 30 days money back guarantee – NO QUESTIONS ASKED!

So, in short here is my proposal: 

  • My course is going to teach you the fundamentals of marketing – product, price, place, promotion, and customer.
  • Once, you have these in place, you are ready to start building your online business. You will become a member of our marketing community – we share knowledge and experience.
  • All of the information you will be presented is high quality HD videos with perfect sound. You have access to great bonuses that will become more and more with the time. 

If this sounds appealing to you, click the “Buy Now" button right now. 

-Vladimir Raykov

Stay Purposeful

Who this course is for:

  • This course on Marketing Fundamentals is meant for beginners who would like to understand how marketing works and develop marketing skills that can be applied in their jobs and more specifically in their individual business ventures.
  • This course on Marketing Fundamentals is not meant for people who are looking for get rich quickly schemes; is not for advanced marketers; is not for people who are unwilling to learn.

Marketing Fundamentals - 5 Pillars of Success

All course reviews are written by students who have completed the course or are currently enrolled.

Course Instructor - Vladimir Raykov

vladimir raykov
Teaching 11 Courses

vladimir raykov is currently teaching 11 courses. All courses are currently open for enrollment.

91,300 Enrollments

vladimir raykov currently has 91,300 global enrollments across 11 courses that are active on the platform.

4.5 Star Rating

vladimir raykov has an average rating of 4.5/5 stars, across 11 courses.

Greetings! I am a Marketing Manager in an innovative and highly developing company for software solutions. I have a Bachelor's degree in Marketing and successfully completed courses on a Master's level on Entrepreneurship and Innovation and Knowledge at Copenhagen Business School. I%u2019m also an author (How to Build Your Successful Online Teaching Business), blogger and one of my deepest passions is leadership - bringing out the best in people. Moreover, I am certified by Case Western Reserve University on a course - Inspiring Leadership Through Emotional Intelligence. The course was conducted by professor Richard Boyatzis. My highest priorities are family and friends. I am interested in online teaching and learning as I believe these two terms are the new currency of the future. I am a strong believer in education, and grateful to share my knowledge with others.

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