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Copywriting Masterclass - Three Courses in One.
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A comprehensive list of all sections & lectures for this course can be found below.
Introduction - 04:34 [Play]
The Ultimate Purpose Of A Headline - 06:29
9 Styles Of Headlines For You To Master Part 1 - 09:37
9 Styles Of Headlines For You To Master Part 2 - 06:17
Annihilate Boring Headlines By Adding Power Words - 03:26
Top 10 Tried & Tested Headline Formulas (Use Them!) - 07:50
Writing & Testing Your Powerful Headlines - 05:29
BONUS: AIDA Integration Plus Real Life Example - 06:30
Become Unstoppable Copywriter - Resources & Recommendations - [Downloadable File] - 06:30
Introduction - 05:54 [Play]
The Difference Between Features And Benefits - 07:00
Convert Cold Features Into Benefits That Sell - 06:40
What Is The Benefit Of The Benefit? - 03:39
The Ladder Of Abstraction And Your Benefits - 05:41
The Place Where You Should Write Your Benefits For Optimal Results - 03:17
Your Project Assignment [Downloadable File] - 03:17
Benefits And Features - PRINT [Downloadable File] - 03:17
Project Assignment Example [Downloadable File] - 03:17
Introduction - 05:48 [Play]
8 Elements Of A Highly Converting Offer - 05:48
Framing Your Value Proposition So Your Offer Looks Like A Real Bargain - 09:13
The Power Of Social Proof And Video Testimonials - 11:57
Clear Communication - The Ladder Of Abstraction (The Holy Grail) - 11:57
The Power Of The Urgency Principle - 04:24
We Love Bonuses - Add Them! - 03:42
Remove Or Reverse Risk (Crucial) - 02:53
Crystal Clear Call-To-Action (CTA) - 03:14
The Biggest Secret To A Successful Offer - 03:29
Case Study - Was That A $100.000 Letter? - 07:38
A Sales Page Example 1 (High-End Coaching) - 08:07
A Sales Page Example (Web Traffic Course) - 14:14
Your Project [Downloadable File] - 14:14
Introduction - 02:56 [Play]
Why Should You Use Marketing Stories - 03:48
Three Rules When It Comes to Writing a Marketing Story! - 04:08
Where Should You Use Marketing Stories - 07:13
The Unlimited Power of Your Personal Story - 05:40
Who Should You Write Your Story For - 04:06
Examples And Your Project - 05:23
How To Write The Most Powerful Headline Of Your Entire Life
Do you want to learn the psychology behind some of the most successful headlines in the entire history of marketing?
Do you want to learn how to write quickly and easily extremely powerful headlines for your blog posts, social media posts, email subject line, eBook, squeeze and sales pages?
Do you want to ATTACK the reader’s passivity with 257 well-chosen power words?
Well, if your answer is “yes” to even one of these questions then this course will transform you into the best headline writer you could possibly be! Read on…
Vladimir here –
The late David Ogilvy once said that on average, five times as many people read the headlines as read the body copy. If you’re terrible at writing headlines you will waste a lot of money and time into your projects. I don’t care if you can write the best body copy in the world – if your headline sucks nobody is going to read it.
Recall the last time you read a newspaper or visited a news website. Did you ready everything from beginning to end? I’m 100% convinced you didn’t. Nobody does. Prospects look at the headlines first and then decide what to read.
…I’ve created this online course to help you solve your problems in regards to headline writing for good…
Here are just a fraction of the things you will master in this course:
These are just some of the skills you will acquire by enrolling in the course.
Few things about myself, if you didn’t have a chance to enroll in any of my courses. (I will keep that short)
Hi, my name is Vladimir Raykov and I do marketing.
I have a Bachelor’s degree in Marketing. I work as a Marketing Manager, I teach courses on Marketing Fundamentals and Marketing Psychology, I’ve created and launched over 20 digital products. I also teach over 46695 students from 155 countries.
Enough for me, let’s talk about you.
The truth is this course is specific and is not for everyone. However, if you have to write headline for:
…then it is imperative you enroll in this course.
Imagine yourself having the skill to write amazing headlines quickly and easily every time. This very skill will increase the return on your investment, because more prospects will read the body copy than ever before. And it will increase the social media engagement with your content.
Here is what Faruq Zaman has to say…
“Very Informative. The course is very informative. I've learned a lot about writing excellent headlines. Specially using Power Words and Emotions in writing headlines amazed me very much. The Bonus lesson on AIDA also gave me a clear insight on copy writing using AIDA Technique. Thanks Raykov for this nice course.”
Who this course is for:
All course reviews are written by students who have completed the course or are currently enrolled.
Once again, Vlad cuts through to the most important points on the subject. I listen at 1.5x and that\'s perfectly fine. The material is a great review of the topics I\'ve studied elsewhere and showed me what to emphasize and where. I\'mhappy to take all his writing courses.\n\nIn an email exchange Vlad even suggested changes to bullet points in a promo piece of mine that will make them more exciting and that will tantalize my potential customers. I\'m now more eager than ever to make use of power word
I learned a lot about copywriting in such a short amount of time.\n\nVladimir is engaging as an instructor, with clear speaking voice and a nice pace when going through a lecture.\n\nI like how it\'s not focused on theories but on real-life situations and case studies.
He gave good examples of how irresistible offers are made by known internet marketers right now. Two main Frank Kern and Eben Pegan. Like clear communication ability touch the pain points in someone and then providing a solution. Also they use I am doing you a big favor and scarcity well. By now there are plenty of high income producing marketer who follow each other like John Assaraf, Mike Koenigs, Vishen Lakhiani, Lisa Nichols and more. If you follow them you will learn lot of these concepts.
The course is very clear, especially for me that I do not have marketing studies and I want you to launch an e-commerce website. It\'s done according to the principle: directly and to the subject - no boring material.
I never went to business school or learned anything about marketing until I reached my late 20\'s. In this course I managed to learn some of the most important, savvy and up to date marketing techniques used by advertising professionals today. I also did it for a fraction of the cost. Vlad is the real deal and knows what he is talking about. If you want to be a better marketer, take this course.
This is the Second Course I have taken with this Instructor. He has a rock solid delivery that makes use beginners to think. I would encourage anyone thinking of copywriting to take this course.
This course is excellent for someone like me, someone completely new to selling, this course gives me a clear idea of how to start to sell my courses using my own email campaign,\n\nit\'s a short and really easy to understand course that can help anyone trying to make an online sale .\n\nthanks very much for your course man!
This course is to the point with reinforcement to some tried and true techniques. Vladimir also focused on a few lesser know approaches to writing offers and advertisements which I found interesting and useful I highly recommend the course.\n\nThanks Vladimir
I haven\'t been this happy and grateful for a course maker since a long long time !\n\nWhat really makes me appreciate what you offer in your courses is that you don\'t teach us super important concepts\n\nthat we can experience its validity even before we finish the lecture as it is relate to our human nature and reactions as consumers before copywriters.
I loved this course! The instructor was clear and and explained points thoroughly. I\'ve studied marketing for awhile now, but this course helped me to finally put some of the pieces together.\n\nI feel like I have a much better understanding of how to write marketing copy, but also why. I feel like I can finally approach my copywriting from the right angle.\n\nI loved the added bonus of the storyselling mini course. I got just as much out of that as I did from the actual course. I have known the ben
This course is fantastic and amazing value.\n\nInformative and logical with examples which connects all missing parts to have the whole picture of marketing and the importance of communication in all. The instructor is great. He has the amazing marketing knowledge and ability to teach and pass the knowledge. Highly recommends this course. I\'m looking forward to other Vladimir\'s courses.
Easy, to the point, and extremely valuable for everyone looking to make business at any level. The second part of the course is about how to write emails for email marketing, blog posts and social media posts.
This is an excellent outline of how to structure your marketing. Very informative for someone like me who is totally new in this marketing-"game" :)
Why take a course? Well you need knowledge..right . Currently I am working to build my e-commerce store. I need sales so I need marketing so.. Take the course guys if you need to learn what\'s in a "ad." and the thinking behind how they\'re built. Thanks Vlad.
I am enjoying the course, and currently going through the assignment. Vladimir is very responsive and supportive. I have so far bought 2 courses, and planning to buy 3 more, I have identified. He doesn\'t only have the social proof, he is also energetic and straight to the point.\n\nI am glad to be one of your students, thanks Vladimir!
I believe that Vladimir has done an excellent job of complaining the perceive complexities of copywriting into a great resource to simplify the principles of writing good sales copy. Your course teaches proven ways to write and includes examples and projects to drive the principles home. Excellent job.
Very clear, concise, said everything that needed to be said, evocatively and without any filler. I appreciate getting through the essential content without side trips and ego stroking that I usually have to fast-forward through. Plus the resources provided were extremely helpful. He brought the concepts to life. I got excellent ideas and clarity for my own work. Thanks!
I\'m not one for e-learning. This course however I found very easy to follow and continue. Short bite-sized video content between 5 - 15 minutes maximum, which kept my attention. Course provided a framework for structuring letters, emails, written content as well as providing examples to study. Just what I needed. Now to put it into practice. Thank you for a great course!
Another course from Vladimir and it didn\'t disappoint , excellent course!\n\nI would appreciate to add the slides of the course so we can download and review with them at anytime .
Hi guys, if you have a product or service to sell then you MUST enroll this course now!\n\nIf you have anything to sell, but you are not capable to create an offer that is irresistible and your prospect or clients can\'t refuse, then this course is for you.\n\nWithout the ability to create irresistible offers, your product or service will remain usnold and lose a lot of money.\n\nSo, enroll now and start to create irresistible offers immediately!\n\nThank you Vlad, great course as always.\n\nGood Job!
Starting this course and new area of knowledge has been excellent for me.\n\nThe course material is very easy to understand as the language used is simple to follow for any student, no matter their level of expertise.\n\nThere were abundant examples included to give students a thorough insight into the use of copywriting and the benefits of including personal stories.
Straight to the point, clarified some things I had come across elsewhere. Well worth the time, in terms of the value carried forward in implementation!\n\nThe analysis of the representative examples from Frank Kern
A great course which Gets in-depth in the topic. Especially the framework for writing sales letters i have found to be extremely useful. I recommend this course to anyone who is serious about improving their marketing skills by creating irresistible offers.
It is interesting as Vladimir explains marketing concepts, then displays several examples of great copy that generated real results.\n\nOne for his company in Europe selling products in different countries. Everything had to be translated, but everything made sales-marketing sense.\n\nHis second letter was a Frank Kern letter that used the same tactics.\n\nThen he elaborated on an Eban Pagen sales letter. Again Vladimir read the copy, then highlighted the elements to see how easy it would be for me to
Vladimir is an excellent instructor! Someone who is clearly knowledgeable and passionate about the topics he covers.\n\nHe\'s videos were well produced, easy to follow and filled with relevant information.
The course is well laid out and Vladimir gives real world examples / case studies. He clearly shows how the principals of copy writing can be applied to any business type.
Excellent course! Very insightful and helpful around writing effective sales copy. I feel stronger in my current position with this course knowledge that I gained. Looking forward to checking out other courses by Vladimir Raykov.
I like How Vladimir comes to the point and recaps everything to one site so it can stay better in the brain. even in the first lessons i found myself with other eyes in case of Advertisements. Great Job Thank You !
Vladimir is definitely interested and knowledgeable in his topic and is easy to learn from.
Ive really enjoyed the course it was really useful ,ive learnt a lot of marketing techniques that i didnt know and i will start to implement of all that in my job sothat i really recomend this course to everyone who wants to create a good offer!
Awesome, as an introduction to the "copywriting" world, I couldn\'t have imagined better. Some things make so much more sense to me. I\'d recommend.
Really useful for those who wants to explore their copywriting skills, as well as for those who wants to acquire that skill. :)
This course is really great. As they say book is judged by cover, content is judged by headline. This course teaches how to generate curiosity to the reader so they will follow up the content and make more potential to make the reader do the desired action. Thanks for such an amazing course.
The information is well structured and understandable. The instructor is obviously knowledgable and explains with ease the curriculum. The content corresponds very well with the expectation created by the title. I could only recommend it!
Entertaining to watch. Real life examples with practical tips. An amazing course for beginners. Headlines really are the essence of your copy and this course is guaranteed to point you in the right direction. The included reference list is a huge benefit. One book in particular which Vladimir kindly linked to is a valuable resource and should be read by all marketers. Thank you for the refresher course Vladimir Rakov.
Vladimir has done it again! He has accumulated the knowledge of most of the greats in copy writing throughout history and condensed their greatest secrets in an easily digestible short course.\n\nThere is no long winded filler, you learn and then are urged to take action.\n\nBetter yet, just get this course. Its worth the money. In-fact, it IS money because people will be attracted to your copy after you receive this training.
I enjoyed very much this course.What I like about it is that Vladimir goes straight to the point.He encourages you by giving you assignments and feedback, which is awesome because practicing is as much important, if not even more than knowledge.
I really appreciate sharing all of your knowledge. Being in digital marketing for 16 years you truly bring a lot of clarity to things I had found challenging here and there over the years. This knowledge certainly gives me the opportunity to do more great things, now that i have a clearer picture. I truly appreciate you and thank you.
The headline is the most important piece of any online (or offline) business venture. In order to get your prospects attention, you need to know how to write a great headline. Vlad teaches you how to do this in a no nonsense straight to the point manner.
This course offers to teach you the basics of Headline Copy, and delivers more than it promises.\n\nNow that I\'ve completed this course, I have learned how well crafted headlines have influenced me in the past. Unfortunately for some advertisers, I\'ll be a bit more wary of not just what they are saying, but HOW they are saying it in the future. The course is informative, but (to me) a bit dry in and slow-paced in a few places. Over-all I would recommend the course to someone getting started in Hea
Learned a lot from this course it really teaches you the fundamentals about writing headlines and really grabbing people\'s attention. It\'s already getting me results on my hip Hop blog, my views have gone up, I still have more to learn and I need more practice. Definitely will recommend.
This course is excellent, but can be even more powerful if taken in conjunction with Vladimir\'s course titled "Copywriting: how to turn features into benefits that sell." The material in both these courses will transform any written material where you want high engagement.
This short course helped me understand how to write great headlines. Vladimir has a clear and friendly tone. He also responds quickly to questions and comments.
This excellent course from Vladimir gives you exactly what you want and the tools you need and shows clear examples of different approaches to adopt or adapt. Check out the sample videos then take this 5 Star course.
Vladimir was very concise when explaining concepts. The information was easy to understand and apply.
Thanks for your this course! I enjoy learning your course. your teaching is simple and easy to learn. It will be better of the lecture come with note on every video! I foudn some of the video lecture is good but no written note for us to keep record!\n\nAnyway, this is a good course for me to learn copy-writing!\n\nThank you!
If you want to get better at headlines then get this course. I learnt a lot about headlines and now I am confident to apply for copywriting gigs. Vladimir gives you a lot of resources to increase your copywriting skills and also explains his points with evidence. Very Good Course!
Love this class, we need more instructors like Vladimir, the class is short and to the point, most people don’t have a lot of time, but this course you could finish in 1 afternoon; the information that you will get it will open your eyes to new information, that my personally going to get a lot out it.\n\nAgain thank you Vladimir for a great course, keep up the good work.
"Copywriting Headline Masterclass" course is the super-easy explained and motivating online course that will build your fundamentals to copywriting. I strongly recommend this course by Vladimir Raykov to whom really wants to get introduced to copywriting and also who wants to enhance his or her copywriting experience.
Excellent. A clear, concise course that explains the different types of headlines, how to determine which type will work best for your project, and why. This course will help anyone easily write better headlines.
vladimir raykov is currently teaching 11 courses. All courses are currently open for enrollment.
vladimir raykov currently has 91,300 global enrollments across 11 courses that are active on the platform.
vladimir raykov has an average rating of 4.5/5 stars, across 11 courses.
Greetings! I am a Marketing Manager in an innovative and highly developing company for software solutions. I have a Bachelor's degree in Marketing and successfully completed courses on a Master's level on Entrepreneurship and Innovation and Knowledge at Copenhagen Business School. I%u2019m also an author (How to Build Your Successful Online Teaching Business), blogger and one of my deepest passions is leadership - bringing out the best in people. Moreover, I am certified by Case Western Reserve University on a course - Inspiring Leadership Through Emotional Intelligence. The course was conducted by professor Richard Boyatzis. My highest priorities are family and friends. I am interested in online teaching and learning as I believe these two terms are the new currency of the future. I am a strong believer in education, and grateful to share my knowledge with others.
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