Copywriting Masterclass - Three Courses in One

Learn how to Craft Compelling Headlines, Benefits, and Offers that Sell
Enroll Now $199 $19.99

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Copywriting Masterclass - Three Courses in One.

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Course Outline

A comprehensive list of all sections & lectures for this course can be found below.

Section 1: Master Headlines

Introduction - 04:34 [Play]

The Ultimate Purpose Of A Headline - 06:29

9 Styles Of Headlines For You To Master Part 1 - 09:37

9 Styles Of Headlines For You To Master Part 2 - 06:17

Annihilate Boring Headlines By Adding Power Words - 03:26

Top 10 Tried & Tested Headline Formulas (Use Them!) - 07:50

Writing & Testing Your Powerful Headlines - 05:29

BONUS: AIDA Integration Plus Real Life Example - 06:30

Become Unstoppable Copywriter - Resources & Recommendations - [Downloadable File] - 06:30

Introduction - 05:54 [Play]

The Difference Between Features And Benefits - 07:00

Convert Cold Features Into Benefits That Sell - 06:40

What Is The Benefit Of The Benefit? - 03:39

The Ladder Of Abstraction And Your Benefits - 05:41

The Place Where You Should Write Your Benefits For Optimal Results - 03:17

Your Project Assignment [Downloadable File] - 03:17

Benefits And Features - PRINT [Downloadable File] - 03:17

Project Assignment Example [Downloadable File] - 03:17

Introduction - 05:48 [Play]

8 Elements Of A Highly Converting Offer - 05:48

Framing Your Value Proposition So Your Offer Looks Like A Real Bargain - 09:13

The Power Of Social Proof And Video Testimonials - 11:57

Clear Communication - The Ladder Of Abstraction (The Holy Grail) - 11:57

The Power Of The Urgency Principle - 04:24

We Love Bonuses - Add Them! - 03:42

Remove Or Reverse Risk (Crucial) - 02:53

Crystal Clear Call-To-Action (CTA) - 03:14

The Biggest Secret To A Successful Offer - 03:29

Case Study - Was That A $100.000 Letter? - 07:38

A Sales Page Example 1 (High-End Coaching) - 08:07

A Sales Page Example (Web Traffic Course) - 14:14

Your Project [Downloadable File] - 14:14

Introduction - 02:56 [Play]

Why Should You Use Marketing Stories - 03:48

Three Rules When It Comes to Writing a Marketing Story! - 04:08

Where Should You Use Marketing Stories - 07:13

The Unlimited Power of Your Personal Story - 05:40

Who Should You Write Your Story For - 04:06

Examples And Your Project - 05:23

Course Description

How To Write The Most Powerful Headline Of Your Entire Life

Do you want to learn the psychology behind some of the most successful headlines in the entire history of marketing?

Do you want to learn how to write quickly and easily extremely powerful headlines for your blog posts, social media posts, email subject line, eBook, squeeze and sales pages?

Do you want to ATTACK the reader’s passivity with 257 well-chosen power words?

Well, if your answer is “yes” to even one of these questions then this course will transform you into the best headline writer you could possibly be! Read on…


Vladimir here –

The late David Ogilvy once said that on average, five times as many people read the headlines as read the body copy. If you’re terrible at writing headlines you will waste a lot of money and time into your projects. I don’t care if you can write the best body copy in the world – if your headline sucks nobody is going to read it.

Recall the last time you read a newspaper or visited a news website. Did you ready everything from beginning to end? I’m 100% convinced you didn’t. Nobody does. Prospects look at the headlines first and then decide what to read.

…I’ve created this online course to help you solve your problems in regards to headline writing for good…

Here are just a fraction of the things you will master in this course:

  • You will understand once and for all the ultimate purpose of your headline (and why many people are dead wrong about it).
  • Master 9 styles of headlines to use in ANY medium, including sales pages, squeeze pages, blog posts, subject lines and more…
  • Learn the two crucial (and super easy) factors for writing a perfect headline for your blog post that will explode your readership. (Most bloggers mess up this part…)
  • The number one reason why readers do not read your copy. John Carlton talks about that all the time.
  • Discover the top 10 tried and tested formulas “fill-in the blank” style that will guarantee your write a perfect headline every time! There ISN’T a famous copywriter who hasn’t used at least few of these formulas.
  • You will learn the difference between writing a headline for a sales page and blog post. (If you are serious about elevating your skills to the next level you need to watch the lecture “Writing And Testing Your Headlines”.
  • You will discover a free tool (no daily limits) to analyze and test your blog post & social media headlines. (This will definitely save you a lot of time!)
  • You will arm yourself with a complete set of copywriting weapons (resources) that I personally use when I write copy.
  • You will find out who the most successful old-school copywriters are. (Learn from the best to become like them)
  • In the bonus section you will learn how to integrate AIDA framework (for writing your body copy), plus a real life example where I dissect the body copy of my course on Online Teaching.

These are just some of the skills you will acquire by enrolling in the course.

Few things about myself, if you didn’t have a chance to enroll in any of my courses. (I will keep that short)

Hi, my name is Vladimir Raykov and I do marketing.

I have a Bachelor’s degree in Marketing. I work as a Marketing Manager, I teach courses on Marketing Fundamentals and Marketing Psychology, I’ve created and launched over 20 digital products. I also teach over 46695 students from 155 countries.

Enough for me, let’s talk about you.

The truth is this course is specific and is not for everyone. However, if you have to write headline for:

  • Sales Page
  • Squeeze Page
  • eBook Headline
  • Blog Posts
  • Email Subject Line
  • Social Media Posts
  • Facebook Ads
  • Twitter Ads
  • Google Ads

…then it is imperative you enroll in this course.

Imagine yourself having the skill to write amazing headlines quickly and easily every time. This very skill will increase the return on your investment, because more prospects will read the body copy than ever before. And it will increase the social media engagement with your content.

Here is what Faruq Zaman has to say…

“Very Informative. The course is very informative. I've learned a lot about writing excellent headlines. Specially using Power Words and Emotions in writing headlines amazed me very much. The Bonus lesson on AIDA also gave me a clear insight on copy writing using AIDA Technique. Thanks Raykov for this nice course.” 

Who this course is for:

  • Bloggers
  • Marketers
  • Book Writers
  • Social Media Managers
  • Email Marketers
  • This course is not for people who despise learning

Copywriting Masterclass - Three Courses in One

All course reviews are written by students who have completed the course or are currently enrolled.

Course Instructor - Vladimir Raykov

vladimir raykov
Teaching 11 Courses

vladimir raykov is currently teaching 11 courses. All courses are currently open for enrollment.

91,300 Enrollments

vladimir raykov currently has 91,300 global enrollments across 11 courses that are active on the platform.

4.5 Star Rating

vladimir raykov has an average rating of 4.5/5 stars, across 11 courses.

Greetings! I am a Marketing Manager in an innovative and highly developing company for software solutions. I have a Bachelor's degree in Marketing and successfully completed courses on a Master's level on Entrepreneurship and Innovation and Knowledge at Copenhagen Business School. I%u2019m also an author (How to Build Your Successful Online Teaching Business), blogger and one of my deepest passions is leadership - bringing out the best in people. Moreover, I am certified by Case Western Reserve University on a course - Inspiring Leadership Through Emotional Intelligence. The course was conducted by professor Richard Boyatzis. My highest priorities are family and friends. I am interested in online teaching and learning as I believe these two terms are the new currency of the future. I am a strong believer in education, and grateful to share my knowledge with others.

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