Social Media Marketing Masterclass

Go Viral with Social Media Marketing. Promote your Product, Brand, or Service
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Social Media Marketing Masterclass.

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Course Outline

A comprehensive list of all sections & lectures for this course can be found below.

Section 1: Social Media Marketing - Understanding Social Media Marketing

Explainer - 01:49 [Play]

Mastering Social Media Marketing - 09:49

Introduction To The Social Media Marketing Masterclass - 00:45

Free Social Media Marketing Group - 00:00

Introduction To The Social Media Marketing Section - 00:50

The Social Media Marketing Monster - 02:32

Free Vs Paid Traffic - 03:29

What Is Marketing? - 09:40

What Is Media? - 03:50

What Is Social? - 06:41

Local Vs International - 03:03

Activities To Complete - 01:15

Introduction To Marketing As A Business Priority - 00:47 [Play]

The Marketing Company - 04:02

Feast And Famine - 02:35

Continuous Marketing - 04:02

The 80/20 Principle - 03:54

Sales And Marketing - 04:52

Activities To Complete - 01:08

Introduction To Understanding The Buyer Journey - 00:40 [Play]

Meet Bob - 13:38

The Seven Steps To Marriage - 05:28

The Buyer Journey AIDA - 03:25

Attention Content - 01:56

Interest Content - 06:41

Desire Content - 03:32

Action Content - 04:05

Activities To Complete - 01:21

Introduction To Bob's World View - 00:41 [Play]

Understanding World Views - 05:29

Understanding Bob - 02:59

Confirming A World View - 06:25

The Family Kettle - Bob's World View - 13:20

Bob's World View - Activities To Complete - 01:01

Introduction To Social Media Marketing & SEO - 00:43 [Play]

The Truth About Social Signals - 03:47

The Problem With New Websites - 06:40

The Snowball Effect - 04:01

The Great Deception - 03:17

Your Website As Your Data Center - 08:12

Activities To Complete - 01:08

Introduction To Social Media Marketing Platforms - 00:49 [Play]

Finding Bob - 02:18

What Platform Should I Use? - 02:51

Business Or Personal Branding? - 07:35

Social Media Branding Tips - 03:04

Creating Your Social Media Marketing Biography - 03:56

House Keeping - 03:27

Activities To Complete - 01:05

Introduction To Posting On Social Media Platforms - 00:27 [Play]

The Golden Rules - 02:31

Curation Vs Creation Of Content - 03:59

What Types Of Content Should I Create? - 04:18

Written Content - 01:22

Photography Content - 04:51

Infographics Content - 03:27

Podcast Content - 03:09

Video Content - 04:59

Automation Best Practices - 02:30

Activities To Complete - 01:00

Introduction To Social Media Posting Ideas - 00:38 [Play]

Where Do I Get Posting Ideas From? - 01:56

Stupid Questions - 03:37

Conversations - 02:48

Stories - The Power Of Narrative - 05:51

Industry News - 02:44

Content Capture Systems - 02:35

Respecting Your Audience - 02:58

Activities To Complete - 00:48

Introduction To Creating A Social Media Marketing Post - 00:37 [Play]

Take Them To The Movies - 02:02

Headlines - 03:17

Body Text - 05:11

Using Images - 05:52

Video Posts - 07:00

Quizzes And Polls - 01:18

Links - 02:00

Hashtags - 02:33

Activities To Complete - 00:55

Introduction To Community Based Marketing - 00:39 [Play]

The Best Kept Secret - 02:46

Choosing A Niche For Your Community - 03:44

Choosing A Platform For Your Community - 02:43

Gate Keepers - 02:34

Community Rules - 03:25

Shared Ownership - 03:41

Visiting Other Communities - 02:41

Activities To Complete - 00:47

Introduction To Building A Social Media Marketing Plan - 00:35 [Play]

Why You Need A Plan - 02:00

Your Social Media Schedule - 02:51

Your Content Calendar - 04:07

Setting Realistic Time Frames - 02:34

Responsibilities And Roles - 02:50

SMART Goals For Your Marketing - 07:34

Introduction To Social Media Case Studies - 00:29 [Play]

Social Media Marketing Mistakes - Part 1 - 07:04

Social Media Marketing Mistakes - Part 2 - 04:18

Twitter Case Studies - 05:37

Facebook Case Studies - 05:05

LinkedIn Case Studies - 05:05

YouTube Case Studies - 05:17

Instagram Case Studies - 04:09

Pinterest Case Studies - 04:20

Social Media Case Studies - Activities To Complete - 00:29

Introduction To Creating Social Media Images With Adobe Spark - 00:57 [Play]

Adobe Spark - Tools Explained - 05:19

Example Of An Adobe Spark Image Created On Desktop - 03:56

Example Of An Adobe Spark Image Created On Mobile - 04:03

Activities To Complete - Adobe Spark - 00:37

Introduction To Social Media Profile Image Creation - 00:27 [Play]

Equipment Needed - 06:36

Understanding Your Camera - 05:29

Offset Lighting Set Up For Portraits - 07:42 [Play]

Front Lit Lighting For Portraits - 06:36

Setting The Exposure - 04:04

Posing The Face - 10:25

Editing A Male Portrait - 06:19 [Play]

Finishing Your Male Portrait - 06:19

Editing A Female Portrait - 11:19

Introduction To Blogging & Copywriting - 00:24 [Play]

Identifying Your Niche Audience - 06:44

Finding Your Style As A Writer - 10:13

Preparation - Tracking Ideas For Your Blogs And Articles - 09:35

Page Setup And Formatting - 05:31

Links And Actions - 08:27

Additional Content On The Page - 05:07

AIDA Copywriting - 01:28 [Play]

AIDA - The Attention Phase - 05:48

AIDA - The Interest Phase - 01:15

AIDA - The Desire Phase - 04:37

AIDA - The Action Phase - 06:52

Additional Thoughts For Your Blogging And Article Writing - 03:29

Introduction To Email Marketing - 00:30 [Play]

Email Marketing - Grasping The Concept - 08:10

Email Marketing Software - Choosing Your Provider - 05:45

Building Your Email Marketing List - 06:15

Different Ways To Get An Email Sign Up - 08:04

Asking For The Email - 04:38

The Magic Of PDFs - 09:01

An Email List Is For Selling Stuff Right? - 08:19 [Play]

Email Marketing Styles - 06:16

Email Writing Styles - 08:14 [Play]

Email Copywriting Using AIDA - 07:38

Email Spam Traps And Pitfalls - 10:31

Email Analytics - What To Measure - 10:26 [Play]

Email Automation - Understanding Its Usage - 03:46

Using Surveys - 13:20

Introduction To Local SEO Training Section - 01:21 [Play]

Google Search - Understanding How Google Search Works - 03:25

Local SEO Ranking Factors - 06:28 [Play]

Your Local Ranking Factors - How They Impact Local Search Results - 01:32

Your Analytics Spreadsheet - 02:27

Domain Authority And Page Authority - 03:27

Trust Flow - 02:45

Check Your Local SEO Ranking Scores - 02:53

Google Local Search - 13:15

Google My Business - 10:33 [Play]

Cleaning Up Old Google Listings - 05:28

Creating A Google Review Strategy - 08:03

Google My Business - Support Community - 10:33

Citations - An Introduction - Setting Up A NAP Page - 03:57 [Play]

Managing Your Citations - 12:49

Back Linking - An Introduction - 02:46 [Play]

Checking The Quality Of Your Back Links - 03:37

Building Back Links - 06:54

Social Media Business Pages As Back Links - 02:04

Content Marketing As Part Of Your SEO - 03:07 [Play]

Creating Your Content - 11:07

Understanding Keywords - 03:34 [Play]

Keyword Strategies - How To Use Keywords Effectively - 06:46

Inserting Your Keywords On Your Website - 08:55

Marketing A Local Business - 01:54 [Play]

AIDA Marketing - An Overview - 05:12

Adwords - An Introduction - 04:16

Google Profiles For Google Personal Accounts - 02:59

Setting Up A Local SEO Marketing Consultancy - 10:55

Building Your YouTube Landing Page - 01:04 [Play]

YouTube SEO - The Importance Of Titles - 00:25

YouTube SEO - The Importance Of Your Descriptions - 02:32

YouTube SEO - The Importance Of Tags - 04:09

YouTube End Screen Annotations - 04:44

YouTube Analytics - 01:35

Publishing And Sharing Your Videos - 04:23

The Real Secret To A Successful YouTube Video Launch - 01:28 [Play]

Eyes On The Prize... - 06:24

Introduction To Audio And Video Production - 00:45 [Play]

Introduction To Mastering Audio Production - 00:59

Technical Challenges You Will Face - 05:36

Choosing Your Microphone - 06:12

Positioning Your Microphone - 03:16

Reducing Echo - 03:45

Reducing Background Noise - 04:29

The Perfect Studio - 03:35

Additional Equipment - 03:45

Introduction To Mastering Video Lighting - 01:07 [Play]

Camera Choices - 10:15

Lighting Choices - 05:26

Composition And Presentation - 05:27

Webcam And Smartphone Setup - 01:56

3 Light Setup For DSLR And Camcorder - 03:23

5 Light Setup For DSLR And Camcorder - 03:24

Teleprompter And Reference Monitor - 04:48

Setting An Exposure - 02:53

Introduction To Green Screen Video Production - 00:48 [Play]

Chroma Keying - 04:41

Lighting A Backdrop - 05:56

XSplit Broadcaster - An Introduction - 02:41

XSplit Settings - 05:20

Building A Presentation - 03:56

Screen Capture - 02:33

Introduction To On Camera Presence - 01:35 [Play]

Why You Need A Studio - 03:45

Communicating With Warmth - 03:01

Talking To Bob - 03:52

Find Your Natural Self - 04:10

Practice Makes Perfect - 03:09

Take 2 - 03:57

Additional Tips - 03:57

Introduction To Writing A Promotional Script For Your Video - 00:55 [Play]

Meet Bob - 02:31

AIDA Psychology - 01:07

Attention - 01:50

Interest - 02:51

Desire - 03:31

Action - 03:01

Introduction To Editing With Adobe Premiere Pro And Adobe Audition - 00:58 [Play]

Setting Up Your Folder Structure - 05:50

Colour Grading Your Video - 10:38

Audio Correction Techniques - 18:02

Cutting Options - Video Editing - 10:15

Breath And Click Removal - 05:06

Advanced Audio Cleaning - 03:01

Adding Music To Your Video - 05:21

Exporting Your Video - 02:48

Introduction to Vlogging - 00:23 [Play]

What Is Vlogging - 07:46

Vlogging Equipment - Budget Or 4k? - 01:06

Vlogging Equipment - Budget Recommendations - 03:30

Vlogging Equipment - Choosing Your 4k Camera - 03:44

Vlogging Equipment - Choosing Your Microphones - 08:37

Vlogging Equipment - Tripods And Accessories - 05:13

Filming Techniques - 06:25

Editing A Vlog - 06:28

Activities For The Vlogging Section - 00:43

Introduction To Instagram Marketing - 00:23 [Play]

Understanding Instagram - 04:48

Growing Your Audience - 06:43

Hashtagging Tools - 06:33

Better Pictures With Your Phone - Controlling The Exposure - 03:43

Basic Composition - The Rule Of Thirds - 03:26

Understanding Light - 07:29

Controlling Your Background - 05:43

Editing Your Images With Snapseed - 09:58

Understanding Instagram - Activities To Complete - 00:36

Introduction To Quora Marketing - 00:23 [Play]

What Is Quora? - 04:33

Setting Up Your Quora Profile - 06:27

Finding Quora Questions To Answer - 09:26

Writing A Quora Answer - 08:47

Quora Growth Tips - 03:38

Quora Activities To Complete - 00:35

Introduction To Pinterest Marketing - 00:26 [Play]

What Is Pinterest? - 06:59

Setting Up Your Pinterest Business Profile - 06:42

Creating A Board On Pinterest - 03:29

Creating Pins On Pinterest - 07:26

Understanding Rich Pins And Buyable Pins - 04:07

Pinterest Growth Tips - 04:12

Pinterest Board Strategy Examples - 04:46

Pinterest Tools - 01:21

Pinterest Activities To Complete - 00:36

Introduction To Podcasting - 00:24 [Play]

What Is Podcasting? - 03:57

Getting Started With Podcasting - 04:16

Podcasting Equipment - 08:36

Designing Your Podcast - 08:07

Podcast Recording Tips - 11:26

Finding Guests For Your Show - 06:46

Editing Your Podcast With Adobe Audition - 02:48

Marketing Your Podcast - 04:38

Podcasting Activities To Complete - 00:37

Summary For The Course - 00:49 [Play]

Course Description

Beginners Guide To Social Media Marketing & Digital Marketing Strategy*

This course teaches you how to market your business for free, using Social Media Marketing and not paid advertising.

*This Course Has Been Fully Updated For 2019!
All the content in this course is fully up to date for 2019.

The Science Of Social Media Marketing

Do you want to understand the science and art of using Social Media Marketing to drive traffic to your website for free?

Do you get frustrated with all the confusing advice on the internet and how everyone insists you need to waste money on Social Media Advertising when you want to learn how to use Facebook, Twitter, LinkedIn, Instagram and Pinterest to get traffic to your website and to get sales?

Do you want to learn tried and tested methods and the best practices for Social Media Marketing?

Then this course is for you!

Student Bonus:

This course comes with free access to a private community where we share up to date information and tips for your social media marketing and where I can give general advice!

Master Social Media Marketing And Online Digital Marketing

In this course you will learn how to master Social Media Marketing, Blogging, Copywriting, Email Marketing, Local SEO, SEO, YouTube Marketing, Video Production, Vlogging and Instagram Photography, we will also show you how to take a profile image with just an iPhone or Smartphone for your social media profile!

Everything you need to create a powerful online marketing presence?

You will learn what works and what does not work with online digital marketing and where to spend your time and effort.

You will understand the psychology of the buyer journey and how you can map that to your social media marketing, content creation and sales process.

You will also learn how to drive traffic to your website using Social Media Marketing and how to create content that will bring people to your site.

This course does NOT cover paid advertising or podcasting.

Social Media Marketing Masterclass

All course reviews are written by students who have completed the course or are currently enrolled.

Course Instructor - mark timberlake

mark timberlake
Teaching 11 Courses

mark timberlake is currently teaching 11 courses. All courses are currently open for enrollment.

51,100 Enrollments

mark timberlake currently has 51,100 global enrollments across 11 courses that are active on the platform.

4.5 Star Rating

mark timberlake has an average rating of 4.5/5 stars, across 11 courses.

Mark runs an online training company called SME Heroes, which specializes in training on all things to do with sales, online marketing, management and his personal passion of photography.

He has extensive experience with online business in various forms over the last 15 years and loves to share his hard won lessons and techniques for online business success.

In addition he also has over 12 years experience in online retail and over 6 years experience as a commercial photographer. 

This means he has a deep breadth of experience which comes through in his courses which are always designed to be easy to understand and to pass on the skills he has learned in a practical way.



All Courses include a 30-Day Satisfaction Guarantee.

You have nothing to lose. Give the course a try. If it's not what you expected, get a full refund within 30 days of purchase.