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Social Media Marketing Masterclass.
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A comprehensive list of all sections & lectures for this course can be found below.
Explainer - 01:49 [Play]
Mastering Social Media Marketing - 09:49
Introduction To The Social Media Marketing Masterclass - 00:45
Free Social Media Marketing Group - 00:00
Introduction To The Social Media Marketing Section - 00:50
The Social Media Marketing Monster - 02:32
Free Vs Paid Traffic - 03:29
What Is Marketing? - 09:40
What Is Media? - 03:50
What Is Social? - 06:41
Local Vs International - 03:03
Activities To Complete - 01:15
Introduction To Marketing As A Business Priority - 00:47 [Play]
The Marketing Company - 04:02
Feast And Famine - 02:35
Continuous Marketing - 04:02
The 80/20 Principle - 03:54
Sales And Marketing - 04:52
Activities To Complete - 01:08
Introduction To Understanding The Buyer Journey - 00:40 [Play]
Meet Bob - 13:38
The Seven Steps To Marriage - 05:28
The Buyer Journey AIDA - 03:25
Attention Content - 01:56
Interest Content - 06:41
Desire Content - 03:32
Action Content - 04:05
Activities To Complete - 01:21
Introduction To Bob's World View - 00:41 [Play]
Understanding World Views - 05:29
Understanding Bob - 02:59
Confirming A World View - 06:25
The Family Kettle - Bob's World View - 13:20
Bob's World View - Activities To Complete - 01:01
Introduction To Social Media Marketing & SEO - 00:43 [Play]
The Truth About Social Signals - 03:47
The Problem With New Websites - 06:40
The Snowball Effect - 04:01
The Great Deception - 03:17
Your Website As Your Data Center - 08:12
Activities To Complete - 01:08
Introduction To Social Media Marketing Platforms - 00:49 [Play]
Finding Bob - 02:18
What Platform Should I Use? - 02:51
Business Or Personal Branding? - 07:35
Social Media Branding Tips - 03:04
Creating Your Social Media Marketing Biography - 03:56
House Keeping - 03:27
Activities To Complete - 01:05
Introduction To Posting On Social Media Platforms - 00:27 [Play]
The Golden Rules - 02:31
Curation Vs Creation Of Content - 03:59
What Types Of Content Should I Create? - 04:18
Written Content - 01:22
Photography Content - 04:51
Infographics Content - 03:27
Podcast Content - 03:09
Video Content - 04:59
Automation Best Practices - 02:30
Activities To Complete - 01:00
Introduction To Social Media Posting Ideas - 00:38 [Play]
Where Do I Get Posting Ideas From? - 01:56
Stupid Questions - 03:37
Conversations - 02:48
Stories - The Power Of Narrative - 05:51
Industry News - 02:44
Content Capture Systems - 02:35
Respecting Your Audience - 02:58
Activities To Complete - 00:48
Introduction To Creating A Social Media Marketing Post - 00:37 [Play]
Take Them To The Movies - 02:02
Headlines - 03:17
Body Text - 05:11
Using Images - 05:52
Video Posts - 07:00
Quizzes And Polls - 01:18
Links - 02:00
Hashtags - 02:33
Activities To Complete - 00:55
Introduction To Community Based Marketing - 00:39 [Play]
The Best Kept Secret - 02:46
Choosing A Niche For Your Community - 03:44
Choosing A Platform For Your Community - 02:43
Gate Keepers - 02:34
Community Rules - 03:25
Shared Ownership - 03:41
Visiting Other Communities - 02:41
Activities To Complete - 00:47
Introduction To Building A Social Media Marketing Plan - 00:35 [Play]
Why You Need A Plan - 02:00
Your Social Media Schedule - 02:51
Your Content Calendar - 04:07
Setting Realistic Time Frames - 02:34
Responsibilities And Roles - 02:50
SMART Goals For Your Marketing - 07:34
Introduction To Social Media Case Studies - 00:29 [Play]
Social Media Marketing Mistakes - Part 1 - 07:04
Social Media Marketing Mistakes - Part 2 - 04:18
Twitter Case Studies - 05:37
Facebook Case Studies - 05:05
LinkedIn Case Studies - 05:05
YouTube Case Studies - 05:17
Instagram Case Studies - 04:09
Pinterest Case Studies - 04:20
Social Media Case Studies - Activities To Complete - 00:29
Introduction To Creating Social Media Images With Adobe Spark - 00:57 [Play]
Adobe Spark - Tools Explained - 05:19
Example Of An Adobe Spark Image Created On Desktop - 03:56
Example Of An Adobe Spark Image Created On Mobile - 04:03
Activities To Complete - Adobe Spark - 00:37
Introduction To Social Media Profile Image Creation - 00:27 [Play]
Equipment Needed - 06:36
Understanding Your Camera - 05:29
Offset Lighting Set Up For Portraits - 07:42 [Play]
Front Lit Lighting For Portraits - 06:36
Setting The Exposure - 04:04
Posing The Face - 10:25
Editing A Male Portrait - 06:19 [Play]
Finishing Your Male Portrait - 06:19
Editing A Female Portrait - 11:19
Introduction To Blogging & Copywriting - 00:24 [Play]
Identifying Your Niche Audience - 06:44
Finding Your Style As A Writer - 10:13
Preparation - Tracking Ideas For Your Blogs And Articles - 09:35
Page Setup And Formatting - 05:31
Links And Actions - 08:27
Additional Content On The Page - 05:07
AIDA Copywriting - 01:28 [Play]
AIDA - The Attention Phase - 05:48
AIDA - The Interest Phase - 01:15
AIDA - The Desire Phase - 04:37
AIDA - The Action Phase - 06:52
Additional Thoughts For Your Blogging And Article Writing - 03:29
Introduction To Email Marketing - 00:30 [Play]
Email Marketing - Grasping The Concept - 08:10
Email Marketing Software - Choosing Your Provider - 05:45
Building Your Email Marketing List - 06:15
Different Ways To Get An Email Sign Up - 08:04
Asking For The Email - 04:38
The Magic Of PDFs - 09:01
An Email List Is For Selling Stuff Right? - 08:19 [Play]
Email Marketing Styles - 06:16
Email Writing Styles - 08:14 [Play]
Email Copywriting Using AIDA - 07:38
Email Spam Traps And Pitfalls - 10:31
Email Analytics - What To Measure - 10:26 [Play]
Email Automation - Understanding Its Usage - 03:46
Using Surveys - 13:20
Introduction To Local SEO Training Section - 01:21 [Play]
Google Search - Understanding How Google Search Works - 03:25
Local SEO Ranking Factors - 06:28 [Play]
Your Local Ranking Factors - How They Impact Local Search Results - 01:32
Your Analytics Spreadsheet - 02:27
Domain Authority And Page Authority - 03:27
Trust Flow - 02:45
Check Your Local SEO Ranking Scores - 02:53
Google Local Search - 13:15
Google My Business - 10:33 [Play]
Cleaning Up Old Google Listings - 05:28
Creating A Google Review Strategy - 08:03
Google My Business - Support Community - 10:33
Citations - An Introduction - Setting Up A NAP Page - 03:57 [Play]
Managing Your Citations - 12:49
Back Linking - An Introduction - 02:46 [Play]
Checking The Quality Of Your Back Links - 03:37
Building Back Links - 06:54
Social Media Business Pages As Back Links - 02:04
Content Marketing As Part Of Your SEO - 03:07 [Play]
Creating Your Content - 11:07
Understanding Keywords - 03:34 [Play]
Keyword Strategies - How To Use Keywords Effectively - 06:46
Inserting Your Keywords On Your Website - 08:55
Marketing A Local Business - 01:54 [Play]
AIDA Marketing - An Overview - 05:12
Adwords - An Introduction - 04:16
Google Profiles For Google Personal Accounts - 02:59
Setting Up A Local SEO Marketing Consultancy - 10:55
Building Your YouTube Landing Page - 01:04 [Play]
YouTube SEO - The Importance Of Titles - 00:25
YouTube SEO - The Importance Of Your Descriptions - 02:32
YouTube SEO - The Importance Of Tags - 04:09
YouTube End Screen Annotations - 04:44
YouTube Analytics - 01:35
Publishing And Sharing Your Videos - 04:23
The Real Secret To A Successful YouTube Video Launch - 01:28 [Play]
Eyes On The Prize... - 06:24
Introduction To Audio And Video Production - 00:45 [Play]
Introduction To Mastering Audio Production - 00:59
Technical Challenges You Will Face - 05:36
Choosing Your Microphone - 06:12
Positioning Your Microphone - 03:16
Reducing Echo - 03:45
Reducing Background Noise - 04:29
The Perfect Studio - 03:35
Additional Equipment - 03:45
Introduction To Mastering Video Lighting - 01:07 [Play]
Camera Choices - 10:15
Lighting Choices - 05:26
Composition And Presentation - 05:27
Webcam And Smartphone Setup - 01:56
3 Light Setup For DSLR And Camcorder - 03:23
5 Light Setup For DSLR And Camcorder - 03:24
Teleprompter And Reference Monitor - 04:48
Setting An Exposure - 02:53
Introduction To Green Screen Video Production - 00:48 [Play]
Chroma Keying - 04:41
Lighting A Backdrop - 05:56
XSplit Broadcaster - An Introduction - 02:41
XSplit Settings - 05:20
Building A Presentation - 03:56
Screen Capture - 02:33
Introduction To On Camera Presence - 01:35 [Play]
Why You Need A Studio - 03:45
Communicating With Warmth - 03:01
Talking To Bob - 03:52
Find Your Natural Self - 04:10
Practice Makes Perfect - 03:09
Take 2 - 03:57
Additional Tips - 03:57
Introduction To Writing A Promotional Script For Your Video - 00:55 [Play]
Meet Bob - 02:31
AIDA Psychology - 01:07
Attention - 01:50
Interest - 02:51
Desire - 03:31
Action - 03:01
Introduction To Editing With Adobe Premiere Pro And Adobe Audition - 00:58 [Play]
Setting Up Your Folder Structure - 05:50
Colour Grading Your Video - 10:38
Audio Correction Techniques - 18:02
Cutting Options - Video Editing - 10:15
Breath And Click Removal - 05:06
Advanced Audio Cleaning - 03:01
Adding Music To Your Video - 05:21
Exporting Your Video - 02:48
Introduction to Vlogging - 00:23 [Play]
What Is Vlogging - 07:46
Vlogging Equipment - Budget Or 4k? - 01:06
Vlogging Equipment - Budget Recommendations - 03:30
Vlogging Equipment - Choosing Your 4k Camera - 03:44
Vlogging Equipment - Choosing Your Microphones - 08:37
Vlogging Equipment - Tripods And Accessories - 05:13
Filming Techniques - 06:25
Editing A Vlog - 06:28
Activities For The Vlogging Section - 00:43
Introduction To Instagram Marketing - 00:23 [Play]
Understanding Instagram - 04:48
Growing Your Audience - 06:43
Hashtagging Tools - 06:33
Better Pictures With Your Phone - Controlling The Exposure - 03:43
Basic Composition - The Rule Of Thirds - 03:26
Understanding Light - 07:29
Controlling Your Background - 05:43
Editing Your Images With Snapseed - 09:58
Understanding Instagram - Activities To Complete - 00:36
Introduction To Quora Marketing - 00:23 [Play]
What Is Quora? - 04:33
Setting Up Your Quora Profile - 06:27
Finding Quora Questions To Answer - 09:26
Writing A Quora Answer - 08:47
Quora Growth Tips - 03:38
Quora Activities To Complete - 00:35
Introduction To Pinterest Marketing - 00:26 [Play]
What Is Pinterest? - 06:59
Setting Up Your Pinterest Business Profile - 06:42
Creating A Board On Pinterest - 03:29
Creating Pins On Pinterest - 07:26
Understanding Rich Pins And Buyable Pins - 04:07
Pinterest Growth Tips - 04:12
Pinterest Board Strategy Examples - 04:46
Pinterest Tools - 01:21
Pinterest Activities To Complete - 00:36
Introduction To Podcasting - 00:24 [Play]
What Is Podcasting? - 03:57
Getting Started With Podcasting - 04:16
Podcasting Equipment - 08:36
Designing Your Podcast - 08:07
Podcast Recording Tips - 11:26
Finding Guests For Your Show - 06:46
Editing Your Podcast With Adobe Audition - 02:48
Marketing Your Podcast - 04:38
Podcasting Activities To Complete - 00:37
Summary For The Course - 00:49 [Play]
Beginners Guide To Social Media Marketing & Digital Marketing Strategy*
This course teaches you how to market your business for free, using Social Media Marketing and not paid advertising.
*This Course Has Been Fully Updated For 2019!
All the content in this course is fully up to date for 2019.
The Science Of Social Media Marketing
Do you want to understand the science and art of using Social Media Marketing to drive traffic to your website for free?
Do you get frustrated with all the confusing advice on the internet and how everyone insists you need to waste money on Social Media Advertising when you want to learn how to use Facebook, Twitter, LinkedIn, Instagram and Pinterest to get traffic to your website and to get sales?
Do you want to learn tried and tested methods and the best practices for Social Media Marketing?
Then this course is for you!
This course comes with free access to a private community where we share up to date information and tips for your social media marketing and where I can give general advice!
Master Social Media Marketing And Online Digital Marketing
In this course you will learn how to master Social Media Marketing, Blogging, Copywriting, Email Marketing, Local SEO, SEO, YouTube Marketing, Video Production, Vlogging and Instagram Photography, we will also show you how to take a profile image with just an iPhone or Smartphone for your social media profile!
Everything you need to create a powerful online marketing presence?
You will learn what works and what does not work with online digital marketing and where to spend your time and effort.
You will understand the psychology of the buyer journey and how you can map that to your social media marketing, content creation and sales process.
You will also learn how to drive traffic to your website using Social Media Marketing and how to create content that will bring people to your site.
This course does NOT cover paid advertising or podcasting.
All course reviews are written by students who have completed the course or are currently enrolled.
The class is designed with an economical style. I never feel like my time is being wasted. So much is delivered in just a few minutes, I can only watch a few lectures a day so all the great information has time to be absorbed. I’m looking forward to watching more tomorrow!
The way this course is made was phenomenal, very clear and very instructive.\n\nI personally had a problem at the beginning of the course with the accent but after awhile I overcome this problem. and I highly recommend this course to anyone who has a desire to learn about social media marketing.
Yes, it was a good match. I am a beginner at social media and this course is geared toward my level.
The course seems to follow methodology in marketing that is proven to be effective. The course has over 40 sections to cater to different types of SMM needs and platforms.
I love the way that this course is structured! Well done.
This course was a really great overview of all things social media marketing. I found it really helpful to get a good handle on all areas of the subject, it was really well organised and presented by Mark, highly recommend!
This course is perfect and engaging. Clear and concise. Thanks
The teacher makes things easier to learn and the videos are creative :)
Thank you Mark for this Course you have put together! It offered me a great insight on Social Media Marketing and in general Marketing Strategy building. Before i would say that i had some knowledge over the Topic but was very chaotic. Now after finishing the course i can say that a lot has been put in its order of understanding. Thumbs up for the creation and thanks again.
Mark is a great teacher. I love how he takes his time and explains all the concept in this course. I highly recommend this course to those who want to learn about Social Media Marketing.
Unlike many courses I\'ve taken before this course has an excellent pace, plus it uses great examples to recreate a great context for all of the topics and issues being covered
Very informative, he teaches you about marketing theory so that you can apply it to your business specifically.
I came into this course with some experience with email and social media marketing but no technical knowledge. Now I able to effectively communicate to my team and also with the customer new and exciting marketing campaigns.
Mark is delightful and engaging. His course covers all aspects of social media marketing, told in a way in which anyone can understand.
It met my expectation. I am yet to complete the course but I must say, I am well pleased with the instructor\'s approach, mastery of the topics and total outlook of the course.\n\nI only wish I could get offline access to the videos. This would help a great deal with weak internet connection in my current location.
Amazing content so far. Explained really well and in an easy to follow way.
The course is outlined in a clear concise manner. This information addresses all that I want to learn from a course with this title.
Very good. The course started with the basics which is just what I needed.
This is a super great course. It has clarified a lot on what is social media marketing and how to make it work for your business.
The course is very analytical, to the point and precise. I have learnt so many things. It is a social media marketing masterclass. Thank you!
Its very simple and making exact marketing sense keeping the customer life time value in mind
As i am a bulgarian,i want to say that everything is so good explained !\n\nThank you very much for that course and tips .\n\nIt was pleasure!\n\nKeep going ! :))
So far I am really happy, I feel like I am learning a lot about marketing the way people think, which is great since, that way, you can apply it to any situation for marketing. Looking forward to applying it/seeing how to!
Mark is a very generous teacher. His material is very useful.
As an artist marketing for me has always been a huge obstacle to overcome. But when I, thank\' s to the course, realized that communication really is the key, my perspective changed. Understanding what social media marketing really means makes it fun and in reach to probably even sell art. And I think it should become a standard course in every art school or university.
Great explanation about the concepts with examples and also questions to test to see if you understood what your learning. Def recommend this course
So far I\'m really enjoying the content and wish I would have completed this course sooner.
I\'d give this course ten stars if I could; it exceeded my expectations that much. It\'s an incredible value for the price.\n\nThe course title is "Social Media Marketing 2019," and it does cover social media marketing very well. Then it goes far beyond that one subject to provide an understanding of the entire scope and the options in digital marketing.\n\nI\'ve taken some courses in which the instructor rambled and went off on side tangents, which is distracting when trying to focus on learning. Ther
I am an absolute beginner, and was nervous about not being able to understand or apply the info. The course is not only extremely informative, but I could also apply ideas right away. Very easy to understand, and i love the demonstrations from the computer screen. The ideas behind marketing are actually really fascinating, I found myself really looking forward to beginning a new section, and enjoying the "homework" exercises.
It matches right what I was looking for. (Edit): I would have loved to hear more about social media paid marketing, but still now I have learned that you don\'t solve marketing problem by throwing money at the problem. I have a better understanding now how marketing should be done.
Really useful information about the marketing areas I need to focus on.
Great Structure and organization makes this course entirely different while being taught by a detailed pro marketer with great explanations. You can’t loose with this course!
I took this course for work and I am glad I did Mark is a phenomenal instructor, insightful, friendly and really helpful.\n\nI would highly recommend this course to anyone who wants to learn about social media marketing, SEO and who wants to broaden their minds with this esteemed instructor.
Mark Timberlake is without a doubt, hands-down a Master Teacher. This entire monster of a course was engaging, informative and packed with relevant and helpful information throughout its entirety.\n\nIt is a must-have for anyone looking to break into digital marketing or starting a social media consultancy.\n\nAfter taking this course I now feel 100x better prepared to start my business. It was worth every penny, and then some!\n\nThank you, Mark. I absolutely loved learning from you and I hope to tak
Mark\'s course is well laid out and very in-depth. Worth every minute from start to finish.
The course is beneficial for people who are anyhow related to social media or content/community management. Just follow through the course and make sure to complete the activities/exercises.
This course was very insightful and knowledgable it was long but direct and in depth thanks for the knowledge.
Great course to learn social media marketing. I think it was worth the price paid
Enjoyed going through the social media marketing journey with Mark. He practises what he preaches and the same is evident in the numerous examples used throughout the course. Anyone taking this course must understand that the content is quite comprehensive in nature and at times it may sound repetitive but essential. While not all mortals like myself can reach Camera and Studio (A/V) skills shown in course, but hopefully, we can aim to be better at them.
6 pages of a notebook in. And that\'s a lot! I am 100% satisfied with the content covered in this course. By the way, English is my second language and if I had any difficulties I could appeal to subtitles and speed control. Actually I watched it mostly on 2. The teacher is very good and knowledgeable, the material was great. I downloaded and printed some of the PDF\'s and attached to my notes.\n\nI had a previous experience with marketing my own projects online, little did I know I didn\'t know 10%
Great so far! Allot of useful information whether you\'re using it for your own business or your a marketer for someone else\'s.
I got a lot of new ideas from this Course even I have been at Internet Marketing business for a long time already. And the quality of the Videos are simply excellent, Thanks Mark!
Here you can learn all the important social media facts and also the small additions what you could use to make progress in your marketing campaign. Learn step by step.\n\nThank you!
mark timberlake is currently teaching 11 courses. All courses are currently open for enrollment.
mark timberlake currently has 51,100 global enrollments across 11 courses that are active on the platform.
mark timberlake has an average rating of 4.5/5 stars, across 11 courses.
Mark runs an online training company called SME Heroes, which specializes in training on all things to do with sales, online marketing, management and his personal passion of photography.
He has extensive experience with online business in various forms over the last 15 years and loves to share his hard won lessons and techniques for online business success.
In addition he also has over 12 years experience in online retail and over 6 years experience as a commercial photographer.
This means he has a deep breadth of experience which comes through in his courses which are always designed to be easy to understand and to pass on the skills he has learned in a practical way.
You have nothing to lose. Give the course a try. If it's not what you expected, get a full refund within 30 days of purchase.