Professional Logo Design

Master the Art of Logo Design in this Comprehensive Course!

Created by:

YouAccel

Lectures:

81

Duration:

Skill Level:

Beginner

Requirements:

PC or MAC

Language:

English

Students Enrolled:

6,139

Rating:

(94)

Certification Type:

Completion Certificate

Price:


Course Description

A good logo makes a world of difference to a business. We're exposed to branding, advertising and promotional messaging every second of every day. But a noticeable, attractive logo that stands out from the crowd can make your business stick in someone's mind for longer than a fleeting moment. With the right design and placement, positive associations can form in a very short space of time; which means, basically, that logos are very important. This online logo design course will show you how to make yours count.

Step-by-Step Secrets to Designing Great Logos

  • Master the use of Adobe Photoshop and Illustrator for effective logo design
  • Explore the function of logos and why some work better than others
  • Discover the fundamental design principles behind great logos
  • Learn how to land clients and understand what they want from a design
  • Push your creative skills into an in-demand, specialized area

Combine Technical Skills with Creative Principles

While this course has been created with designers in mind, you do not need any previous design experience to complete it successfully. Small business owners, art students, prospective freelancers, or anyone looking to learn how to create effective logos will be able to follow the material easily. A basic knowledge of Illustrator, Photoshop and design principles is helpful but not necessary.

This online course will lead you through the entire logo design workflow from start to finish, using real-world examples and step-by-step instructions. You'll start off with understanding the concept, functions, and importance of logos. Next you'll analyze some of the most recognized logos in the world and explore best practices and current trends in logo design. Plagiarism and copyright - very important topics for any creative job are also covered at this stage.

Next, you'll take an in-depth look at the visual elements of a logo and two of the most important elements; typography and color. Following that, the nitty-gritty of the logo design process and graphics fundamentals will be covered, before the most challenging stage; getting to know how Photoshop and Illustrator work and actually creating your first logo using both.

By the end of this course, you will not only have gained the design theory and creative know-how to come up with great logo designs, you'll also have the technical skills needed to create them.

Tools Used

This course is taught using Adobe Photoshop and Adobe Illustrator, the two gold-standard software packages in the design industry. Photoshop is used for editing and manipulating images and photographs, while Illustrator is used to designing graphics and visual elements. They have many similar features, so if you're familiar with one, you'll already have a good working knowledge of the other.

A good logo makes a world of difference to a business. We're exposed to branding, advertising and promotional messaging every second of every day. But a noticeable, attractive logo that stands out from the crowd can make your business stick in someone's mind for longer than a fleeting moment. With the right design and placement, positive associations can form in a very short space of time; whic...

Curriculum
Section 1: Introduction
1 Introduction 00:02:02
2 Welcome, Here's What You'll Learn 00:01:50
3 Meet Your Instructor 00:01:13
4 Course Requirements 00:02:06
5 What You'll Be Able To Accomplish With This Course 00:02:17
Section 2: Getting Started
1 Introduction To Getting Started 00:00:35
2 An Introduction To Logo Design 00:04:13
3 What Exactly Is A Logo? 00:14:16
4 Why Do Logos Even Exist? What Is Their Purpose? 00:05:51
5 Most Logos Are Meaningless 00:07:23
6 Logos Identify Our Tribe 00:04:28
7 A Metaphor For Logos 00:07:23
8 Logos For Small Business 00:04:39
9 Successful Logo Requirements 00:08:59
10 A Brief History Of Logo Design 00:04:13
Section 3: Logo Fundamentals: Understanding The Basics
1 Introduction To Logo Fundamentals: Understanding The Basics 00:00:38
2 Can Only Artists Design Great Logos? 00:10:04
3 Why Small Business Needs Your Logo Design Skills 00:05:02
4 Guidelines And Best Practices For Logo Design 00:11:17
5 Analyzing Globally Recognizable Logos 00:09:25
6 Trends In Logo Design 00:05:45
7 Copying, Stealing...Plagiarism! 00:04:20
8 Avoid The Cliche 00:12:26
9 Why Bad Logos Don’t Work 00:09:25
Section 4: A Logo's Visual Elements
1 Introduction To A Logo's Visual Elements 00:00:34
2 Organizing A Logo's Visual Information 00:05:53
3 Using Alignment Within Logos 00:09:09
4 Using Whitespace To Your Advantage 00:05:25
5 Creating Visual Interest With Movement 00:08:31
Section 5: The Power Of Typography
1 Introduction To The Power Of Typography 00:00:49
2 Type-Only Logos 00:06:17
3 Understanding Typeface Styles 00:04:55
4 Typography Terminology 00:04:06
5 Choosing A Typeface Hierarchy 00:04:00
6 Forbidden Fonts! 00:03:37
7 Font Resources 00:06:01
Section 6: Understanding Colour
1 Introduction To Understanding Colour 00:00:54
2 How Colour Is Interpreted 00:10:03
3 Brand Differentiation Via Color 00:04:37
4 How Many Colours Should A Logo Have? 00:03:52
5 Understanding Colour Spaces 00:05:46
Section 7: The Logo Design Process
1 Introduction To The Logo Design Process 00:00:38
2 Step 1: Getting Started With Client Questions 00:09:51
3 Step 2: Research And Information Gathering 00:04:45
4 Step 3: Brainstorming Ideas 00:08:43
5 Step 4: Moving To The Computer 00:05:13
6 Step 5: Presenting Your Best Ideas 00:02:53
7 Step 6: Final Logo Delivery 00:05:04
Section 8: Graphics Fundamentals
1 Introduction To Graphics Fundamentals 00:00:32
2 Raster vs Vector Graphics 00:07:42
3 Alternatives To Photoshop 00:01:58
4 Alternatives To Illustrator 00:02:23
5 How Does InDesign Fit Into All This? 00:01:55
Section 9: Adobe Illustrator Primer
1 Introduction To Adobe Illustrator Primer 00:00:40
2 Getting Started With Illustrator 00:08:17
3 Understanding Paths And Anchor Points 00:08:12
4 Aligning And Spacing Objects 00:05:49
5 Grouping, Locking, Stacking, And Duplicating Objects 00:10:41
6 Working With Colour 00:09:09
7 Building Colour Schemes And Palettes 00:06:32
8 Illustrator Typography 00:06:31
9 Advanced Typography Techniques 00:09:13
10 Mastering The Pen Tool 00:19:30
Section 10: Adobe Photoshop Primer
1 Introduction To Adobe Photoshop Primer 00:00:37
2 Getting Started With Photoshop 00:07:40
3 Understanding Resolution And Resizing 00:05:58
4 Using Photoshop Layers 00:08:01
5 Creating And Modifying Selections 00:06:42
6 Handling And Formatting Text 00:11:42
Section 11: Creating A Logo With Photoshop and Illustrator
1 Introduction To Creating A Logo With Photoshop and Illustrator 00:00:57
2 Clean Up With Photoshop 00:05:05
3 Automatically Converting Pixels To Vector Shapes 00:05:26
4 Manually Tracing Pixels To Create Vector Shapes 00:09:04
5 Ideas For Logo Variations 00:13:00
6 Saving To Different File Formats From Illustrator 00:08:54
7 Saving To Different File Formats From Photoshop 00:07:23
Section 12: Additional Resources
1 Introduction To Additional Resources 00:00:34
2 Inspirational Resources For Logo Designers 00:05:28
3 How Much Should You Charge? 00:05:57
4 How To Find Clients 00:03:48
5 Conclusion 00:01:08
Course Reviews
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Student

Steven Mitchell
6 months ago

Nice tutorials
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Student

Billy Hall
6 months ago

Great videos, explains all the important concepts very clearly.
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Student

Margaret Stewart
6 months ago

So helpful. Thank you.
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Student

Laura Ross
6 months ago

Very straight forward tutorials. Perfect for anyone who needs a quick guide on designing superb logos.
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Student

Paul Lopez
6 months ago

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Mark Turner
6 months ago

Easy to learn
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Student

Norma Martinez
6 months ago

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Michael Nelson
6 months ago

Explained well
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John Bailey
6 months ago

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Cheryl Watson
6 months ago

Excellent!
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Patricia Harris
6 months ago

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Catherine Price
6 months ago

Great course, very informative.
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Student

Anthony Hernandez
6 months ago

Nice course.
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Student

Louis Cook
6 months ago

Very knowlegeable instructor.
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Student

Philip Ramirez
6 months ago

Your screen looks very different from mine.
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Student

Deborah Jackson
6 months ago

Concise modules
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Student

Mary Carter
6 months ago

Hi I just started. Is there a difference between CS 6 and CC?
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Student

Amy Simmons
6 months ago

Excellent so far
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Student

Theresa Morgan
6 months ago

Very helpful for a beginner. Thank you.
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Student

Albert Scott
6 months ago

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Student

Christina James
6 months ago

Lots of great tips!
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Student

Carlos Long
6 months ago

Thanks for the course
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Student

Phyllis Campbell
6 months ago

Enjoying the course so far. Will update my review closer to completion.
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Student

Lori Miller
6 months ago

Tons of good tips
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Shirley Evans
6 months ago

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Student

Maria Baker
6 months ago

Great tutorials
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Student

Wayne Kelly
6 months ago

Excellent!
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Sharon White
6 months ago

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Russell Gray
6 months ago

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Pamela Ward
6 months ago

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Anne Powell
6 months ago

Just started. Look forward to learning Logo design in Illustrator
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William Cooper
6 months ago

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Jerry Wood
6 months ago

Excellent course. Makes logo design simple. The theory is very well explained and important as well.
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Jennifer Allen
6 months ago

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Jonathan Coleman
6 months ago

I started out designing logos in Photoshop. This course covers vector graphics which is what I wanted to learn. Good intro!
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Student

Virginia Henderson
6 months ago

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Victor Washington
6 months ago

Awesome course, look forward to more from this instructor.
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Alice Gonzales
6 months ago

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Cynthia Smith
6 months ago

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Irene Perez
6 months ago

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Barbara Richardson
6 months ago

Which Illustrator profile do you use for your logo designs?
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Kathryn Sanchez
6 months ago

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Elizabeth Rodriguez
6 months ago

Great explanations!
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Student

Frank Hughes
6 months ago

I had zero knowledge of AI before taking this course. I am now very familiar with the basics.
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Student

Carol Rivera
6 months ago

The instructor does a great job. Good thoery and practical skills
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Student

Charles Anderson
6 months ago

Fantastic teacher!
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Student

Emily Green
6 months ago

Simiple and well explained.
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Student

Gregory Robinson
6 months ago

Great info
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Student

Helen Alexander
6 months ago

Very helpful, thank you.
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Student

Phillip Wright
6 months ago

Easy to understand
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Louise Patterson
6 months ago

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Henry Bryant
6 months ago

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Sarah Brown
7 months ago

I am starting a graphic design studio. This course was a great intro into logo design.
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Student

Roger Adams
7 months ago

Clear guide
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Student

Aaron Williams
7 months ago

Wonderful course, thank you!
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Student

Earl Hill
7 months ago

This is a great course. Very thorough instructions. Easy to follow and not too overwhelming.
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Student

Martha Barnes
7 months ago

Well-paced
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Student

Eugene Davis
7 months ago

Well explained. The instructor
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Student

Julia Torres
7 months ago

Fantastic tuotrials! Amazed at what you can do with vector art.
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Student

Daniel Garcia
7 months ago

Very helpful
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Joseph Bell
7 months ago

Great course, always wanted to learn how to design logos in AI. I have been using PS for a few years.
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Student

Angela Reed
7 months ago

useful for those interested in learning Illustrator. Covers all the basics.
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Jessica Lee
7 months ago

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Karen Phillips
7 months ago

Very useful course. Look forward to more.
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Christine Edwards
7 months ago



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